The Interpublic Group of Companies today implemented a major management reshuffling within its Mediabrands operation and its two biggest media shops: Initiative and UM. … Read the whole story
A new survey of ad agencies indicates that digital media may eclipse traditional advertising soon, with nearly one-third of respondents expecting to spend more … Read the whole story
Looking to marshal a slew of assets to back its 2014 Winter Olympics, NBCUniversal will run a 60-second spot Wednesday simultaneously on nearly 19 … Read the whole story
Arbitron has long vowed to win accreditation from the Media Rating Council for its Portable People Meter radio ratings system in every market where … Read the whole story
Walt Disney's first fiscal quarter got dinged a bit from lower home entertainment and studio results. However, cable revenue still rose 7% to $3.5 … Read the whole story
Super Bowl viewing dropped about 11% in Canada, but was still the second-highest total ever. The average 7.3 million viewers Sunday comes from a … Read the whole story
Kicking off months of upfront events, Oxygen said it has reached a sprawling agreement with talk show host Wendy Williams that includes development and … Read the whole story
Sirius XM had another strong quarter as 2012 drew to a close, signaling a smooth transition as Liberty Media prepares to take ownership of … Read the whole story
The Z Super Poll asks questions that go beyond the like-ability factor of Super Bowl Ads. It targets specifics, such as: Having seen this … Read the whole story
Some 54% of companies participating in the Marketing Budgets Report expect to increase overall marketing investment this year, up from 45% in 2012. But … Read the whole story
Neither the food nor the homes category emerged from a vacuum; it's likely the seeds of "the next big thing" in content is already … Read the whole story