Buoyed by big and mid-tail advertisers, the U.S. advertising marketplace expanded for its third consecutive year, albeit at a relatively modest 3% rate of … Read the whole story
The FTC has asked both Nielsen and Arbitron for further information as it continues to review their proposed merger. Approval will not come for … Read the whole story
Between social media, mobile and cable TV, sports news outlets have been proliferating -- but newspapers are still the top source for sports news … Read the whole story
WPP's Kantar has hired Richard Ingleton to the post of CEO of its research unit TNS. Ingleton succeeds Eric Salama, who has been doing … Read the whole story
NBC continues to have a tough first quarter through January 13, but it still led all broadcast and cable networks in the audience measure … Read the whole story
Wunderman is reorganizing its nearly 24 specialist agencies into four new operating divisions and is adding a new regional North American presidency, the WPP … Read the whole story
Netflix's "House of Cards" viewing numbers are still a mystery. Less so are its social media numbers, according to media researchers -- which seem … Read the whole story
Outdoor Channel Holdings wants to ensure that InterMedia Partners has exhausted a chance to make a more favorable offer before its shareholders vote on … Read the whole story
The EXPO 1: New York project also involves a geodesic "VW Dome 2" to be built in Rockaway Beach, N.Y., supported by an RFP … Read the whole story
Purpose is not a campaign or a gimmick or PR window dressing. It is not positioning. It does not aim to be differentiating. Purposefulness … Read the whole story