NEW ORLEANS -- Is the dizzying array of new media overshadowing the impact of the creative message in the advertising business? Mark Pritchard, P&G … Read the whole story
Zero TV homes now account for 5% of all TV homes -- around 5 million in 2013 -- and Nielsen says these homes have … Read the whole story
NEW ORLEANS -- Rishad Tobaccowala, Chief Strategy and Innovation Officer at Publicis Groupe's VivaKi, added this colorful descriptor: "We are cockroaches" at the 4As … Read the whole story
The 'New York Daily News' has joined forces with MyCityWay to launch a new mobile app that combines editorial content from the venerable tabloid … Read the whole story
NEW ORLEANS -- Chris Weil, 4As Chairman, believes the ad industry apparently could use some cheering up, or at least a good talking to … Read the whole story
CBS Corp.'s efforts to reduce its reliance on advertising dollars should bring a drop to below 60% this year, according to a new report. … Read the whole story
Not all mobile outdoor advertising is appropriate -- or safe. Some of this has cause the Burbank, Calif. City Council to ban all vehicles … Read the whole story
"Angry Birds" creator Rovio Entertainment on Monday announced plans to introduce its first animated series across smartphones, tablets, TV networks and streaming media players. … Read the whole story
In addition to a season-long, on-air brand integration with the show, there will be digital activations that include sponsored challenges for the show's contestants … Read the whole story
When consumers assign a location to their public social activity, by checking in on an app or adding a location to their social media … Read the whole story