With the agreement to buy the Belo Corp. TV group, Gannett will become more of a TV company and less dependent on print. In … Read the whole story
TV commercial-skipping can be slowed down with the right creative content. A new study from digital video/audio technology company Avid says that 66% will … Read the whole story
The National Advertising Division, a unit of the Advertising Self-Regulatory Council, has asked the Federal Trade Commission to explore nearly two dozen questionable advertising … Read the whole story
Joe Ripp has been named CEO of Time Inc., replacing outgoing CEO Laura Lang, who is due to leave the company after it spins … Read the whole story
Dentsu Entertainment USA, a unit of the Tokyo-based ad giant Dentsu, is teaming with Nelvana Enterprises and Fuel Entertainment to create a new children's … Read the whole story
Simmons Bedding Co. has hired Kirshenbaum Bond Senecal + Partners as its new creative agency of record after a review, the agency and client … Read the whole story
Netflix plans to stick with its current price structure even as content costs escalate. CEO Reed Hastings said $7.99 a month is "pretty close … Read the whole story
Two Sundays ago, WNET, the local PBS outlet in New York, aired the documentary "The Real Men and Women of Madison Avenue." Featuring interviews … Read the whole story
Consumer demand for magazine media -- across all platforms -- isn't just holding steady, it's growing. The audience in print and on tablets is … Read the whole story