MediaDailyNews
Friday, December 20, 2013
  • Retrans, Digital Fees Boost Local TV Ad Base

    In the coming years, local TV advertising growth will grow between 2.5% and 4% per year, doubling that pace during strong Olympic and political ... Read the whole story

  • Hulu Revs High, But Ad Growth Slows

    Hulu's U.S.-based advertising revenue is estimated at $500 million, 17% higher than in 2012. "This is a significant slowdown over growth levels from 2011 ... Read the whole story

  • Cable TV Dominates Social Media Buzz

    While the top TV shows this year in terms of viewing were dominated by NFL football, it was a number of cable TV dramas ... Read the whole story

  • FreeWheel Adds comScore Metrics To Improve Video Buys

    Video ad manager FreeWheel plans to integrate comScore validation measures into its offerings by the first quarter of the New Year. The service is ... Read the whole story

  • Isobar Unifies Branding Worldwide

    For years, many of the agency's regional units had compound monikers -- usually incorporating the name of an acquired company along with the main ... Read the whole story

  • Mag Bag: 185 Magazines Launched in 2013

    While 56 titles closed in 2013, 185 new magazines launched. Notable new launches in 2013 included "Politico" magazine, "Glam Belleza Latina," a Spanish-language title ... Read the whole story

  • Walmart Tops Holiday Ads; Honda Tops Auto TV Ads

    Advertising analytics firm Ace Metrix said that the big-box chain's position on its most-popular list evinces the power of family, food and philanthropy during ... Read the whole story

  • Should You Trust Reporters? How About Ad Men?

    Gallup released a poll this week saying that just 21% of 1,000 people surveyed ranked newspaper reporters as having high or very high honesty ... Read the whole story