For all of Madison Avenue's seeming obsession with popular social media platforms like Facebook, Twitter and the ilk, when it comes to actual media … Read the whole story
MasterCard has selected Carat to handle most of its global media buying and planning business after a formal review that began in November, the … Read the whole story
They were given the option of saying they didn't know. Fully 48% of respondents chose the "I don't know" option -- perhaps indicating generally … Read the whole story
Walt Disney gained nearly 9% in revenues to $12.3 billion for the fourth quarter. A major gainer was Disney's studio entertainment division -- thanks … Read the whole story
At a time when some on Madison Avenue question the vitality of certain legacy media -- especially print -- the Nature Publishing Group has … Read the whole story
Online radio service Pandora reported a 52% gain in revenue in the quarter ending December 31, with mobile advertising again helping to boost sales. … Read the whole story
Despite Turner's cable news networks decline, yearly 2013 revenues at Turner were up 5% to $9.98 billion, with subscription fees 5% higher, or $236 … Read the whole story
Hoping to gain a greater share of viewers on Thursday night against other broadcast networks, CBS has grabbed a piece of the coveted NFL … Read the whole story
Univision has announced a partnership with Applicaster to create cross-screen experiences for Univision viewers available on their mobile devices and desktops. Univision is using … Read the whole story
Google has tentatively settled an European antitrust probe by promising to display "clearly visible" links to three rivals whenever the company also returns links … Read the whole story
NBC Olympics has tapped Information and Display Systems (IDS), a division of Sports Media Technology (SMT), for its production of the 2014 Olympic Winter … Read the whole story
The term The New Golden Age of Television has been revived. And what seems to be a revitalized medium is looking more vibrant than … Read the whole story
In the story, "Super Bowl Viewership Hits 105M, NFL, Kia Among Most-Watched Ads" (Media Daily News, Feb. 4, 2014), Rentrak's Ad Retention Index showed … Read the whole story
The University of Phoenix capitalizes on college finance worries with its recent ad, "Rocket," which champions a personalized and practical education. While this ad … Read the whole story
Happy 10th Birthday, Facebook! It's seems like only yesterday when you were just learning to crawl in a Harvard dorm room, and now here … Read the whole story