Advertisers paid an average of $510,000 per prime-time 30-second spot during NBC's coverage of the Winter Olympic Games from Sochi, Russia -- down more … Read the whole story
Bob Arnold, digital media and strategy lead, North America, at Google, believes programmatic buying will one day revolutionize the industry because it will bring … Read the whole story
Discovery of new TV shows still comes via traditional TV marketing platforms -- with channel surfing getting the highest results. New research finds that … Read the whole story
According to a just-breaking story, GCHQ, a British government surveillance agency (with aid from-who-else but the NSA) has intercepted and stored the webcam images … Read the whole story
Strong advertising fourth-quarter results, boosted from "The Walking Dead," lifted AMC Network revenues for the period. Ad revenues climbed 31% to $205 million -- … Read the whole story
The cross-platform measurement market is awash with various solutions, but none able to successfully measure non-duplicated individual demographics across platforms -- except Project Blueprint. … Read the whole story
Discovery Communications is shifting network responsibilities among its senior executives. Eileen O'Neill, who was group president for Discovery Channel and TLC, will now be … Read the whole story
As it has been each year since the Gunn Report For Media launched in 2004. GroupM repeated as Holding Company of the Year, while … Read the whole story
The technical side of publishing digital magazines and their associated Web sites and apps is getting a little easier courtesy of Adobe, which is … Read the whole story
It's especially useful for those with disabilities but gives all users an easy hands-free way of using the device. Called Tilt Control, Isobar is … Read the whole story
"People who watch the Oscars want to be a part of the experience, and a Twitter party is a great way to do that," … Read the whole story
Google has announced the first Ara Developers Conference to take place April 14 and 15, focusing on the Project Ara modular smartphone concept. The … Read the whole story