Interpublic Group on Monday announced a partnership with ADstruc, a technology platform that automates some of the out-of-home planning and buying process. IPG's out-of-home … Read the whole story
With few forward-thinking exceptions, advertising agencies and advertising production vendors seem slow to adjust to new demands for producing video content. Agencies would be … Read the whole story
Total out-of-home advertising revenue increased in the fourth quarter of 2013, as well as the full year, according to the latest figures from the … Read the whole story
The effectiveness and overall impact of HBO's "True Detective" -- the first-arc finale of which proved such a draw last night that it crashed … Read the whole story
CBS Outdoor formally launched its new digital out-of-home network this week, based in New York City subway stations with Turner Broadcasting as its official … Read the whole story
Beet.TV has posted a Q&A with Simulmedia's CEO and founder Dave Morgan. In it, Morgan says many people "underestimate" television advertising. He added, "We … Read the whole story
Too many companies view security and encryption as an afterthought. A candid streamed conversation at South by Southwest (SXSW) with Edward Snowden focused on … Read the whole story
Advertising revenue for the three-week-long NCAA Men's College Basketball Tournament totaled $1.15 billion-- tops among all big post-season TV sports programming franchises. Read the whole story
Brands have begun to attribute return on investments for earned media, but what happens when consumers become incredibly responsive to the campaign and the … Read the whole story
Only days after debuting a new look for the News Feed, Facebook on Monday began rolling out an updated designed for brand pages on … Read the whole story
Looking to take on Amazon, Netflix and Apple, Comcast Corp. has signed a digital programming agreement with Sony Pictures Entertainment for the sale of … Read the whole story
The WPP CEO has exercised an option to receive company shares valued at about $38 million. The options for the shares were awarded to … Read the whole story