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Programmatic TV 'Years Away'

  • Beet.TV, Monday, March 10, 2014 10:58 AM

Beet.TV has posted a Q&A with Simulmedia’s CEO and founder Dave Morgan.

In it, Morgan says many people “underestimate” television advertising. He added, “We can’t have real-time ad delivery in linear TV -- the infrastructure doesn’t support it -- that’s many, many years away."

Read the whole story at Beet.TV »

1 comment about "Programmatic TV 'Years Away'".
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  1. J Neighbors from II media , March 11, 2014 at 8:11 a.m.

    Wrongo

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.