The rapid expansion of supply, data and the ability to target audiences directly, as opposed to the programming they watch, is beginning to change … Read the whole story

One of the highest-rated TV programming series in the U.S. -- the Olympics -- will continue to be aired on NBCUniversal TV networks and … Read the whole story

"Jet" -- the iconic magazine that has served African-American audiences with news, opinion, and lifestyle content for 63 years -- is shuttering its print … Read the whole story

Measurement company comScore has tentatively agreed to resolve a class-action lawsuit brought by panel members who say they didn't realize the full extent of … Read the whole story

Driven primarily by programmatic and network sales, AOL once again beat Wall Street's revenue expectations during the first quarter. The Web veteran said on … Read the whole story

Although nothing beats prime-time TV, a majority of U.S. consumers now favor original digital video over news, sports and daytime programming on television. That's … Read the whole story

DirecTV, in the middle of possible merger talks, scored some middling first-quarter financial results but a higher stock price on Monday. Revenue saw an … Read the whole story

In the newest example of local broadcasters expanding their capabilities to offer local advertisers more digital marketing services, broadcast radio group Entercom Communications this … Read the whole story

In its first acquisition, local search and advertising company YP in January bought Sense Networks to bolster its mobile ad-targeting capability. Now YP is … Read the whole story

Those challenges are that much more pronounced in mid-size companies, which may have a sizable customer base, but not a sizable marketing budget. Do … Read the whole story