Apple's upcoming operating system could prevent analytics companies from tracking iPhone and iPad users in brick-and-mortar stores. The company said in an industry presentation … Read the whole story

With soccer's World Cup just days away from starting in Brazil, a new study notes that U.S. TV advertising dollars continue to grow with … Read the whole story

The best on-air campaigns for TV program promotions aren't always with the TV broadcast networks -- and don't always have to have the most … Read the whole story

With so many movie theaters located in or near malls, cinema advertising and place-based digital video networks in malls seem like a natural combination. … Read the whole story

The television ads will be supported by print ads featuring Samsung's dishwashers, washing machines and upright and canister vacuums, running in magazines and "USA … Read the whole story

This year marks the first time that a media agency has topped the North American Effie Index rankings since it was launched in 2011. … Read the whole story

Beeby Clark + Meyler and Playtex Baby brought in renowned children's author Julie Olson to break the mold with "Beginnings Imagined" -- a contest … Read the whole story

Kardashian-like, J.C. Penney and Walgreens are high on the list on the strength of negative values: Penney's dysfunctional management and inconsistent branding and Walgreens' … Read the whole story

Marin Software announced a partnership Tuesday with video distribution and data platform Channel Factory. The deal allows brands like Toyota to buy YouTube Trueview … Read the whole story