ABC will boost its prime-time sports in the fall, bringing more "Monday Night Football" to most Mondays. ABC announced just one new scripted program, … Read the whole story

As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV network/streaming sellers do not provide a unified … Read the whole story

WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and business outcomes for in-flight campaigns. Read the whole story

Fox positions its new "Baywatch" as a drama, but it drew some scattered laughs around the audience at the Fox Upfront Monday in New … Read the whole story

Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for … Read the whole story

The remit includes developing a comprehensive strategy to promote Madrid and its surrounding region, across key international markets including Asia, the US, Canada, Latin … Read the whole story

As operating systems evolve, Google demonstrates that by changing the mobile OS to an agentic environment, user online actions can lead more often to … Read the whole story

Meta has begun testing its AI chatbot directly on the Threads feed, offering users a similar experience to X's integration of Grok. Read the whole story

A recent iSpot study found 45.5% of respondents say business outcomes are key, while 28.5% point to verified ad delivery. Read the whole story

Colorado Attorney General Philip Weiser on Monday urged a federal appeals court to lift a block on a law mandating cigarette-style warning labels for … Read the whole story

TikTok is launching a new way for U.S. users to discover and book hotels, attractions, tours and other local services directly within their main … Read the whole story

Meta must face a lawsuit alleging that it secretly tracked Android users' browsing activity on mobile websites that embedded Meta's analytics pixel, and linked … Read the whole story

Google unveiled agentic media-buying tools at its NewFront and debuted a new line of AI-enabled laptops Tuesday. The upgrade for the AI-enabled Chromebook Plus … Read the whole story

A study by Taboola found the major barrier to broader agentic AI adoption in campaign management is the challenge of integrating these solutions into … Read the whole story