• by Laurie Sullivan , Yesterday

Google unveiled agentic media-buying tools at its NewFront, and on Tuesday debuted a new line of artificial intelligence (AI)-enabled laptops. 

Googlebook -- an upgrade to the AI-enabled Chromebook Plus laptop with Gemini AI -- arrives this fall. It will become the foundational hardware for Google’s agentic system, like Microsoft’s Copilot network.

The main advantage for advertisers using Googlebook over other computers is a unified Android and Gemini operating system (OS).

The Googlebook’s AI continuously monitors a user's workflow across apps and tasks.

A unified operating system with integrated AI offers advantages for advertisers because it addresses "fragmentation" problems between systems. This setup can be effective because the AI monitors the entire workflow and understands the context of a user's task.

The combination allows advertisers to easily follow a user’s journey with permission from a mobile app to a desktop because of the operating system and agentic AI.

The system also can predict when a user is about to finish a task, as well as what may occur next.

Googlebook has been described as a premium laptop powered by an Android- and Gemini-based OS, with the desktop feel and built-in security of ChromeOS.

It will come with Gemini AI-powered tools built in and access to all Android apps. 

Android -- originally developed for phones -- allows features through apps to be brought to Googlebooks more quickly.

Circle to Search, for example -- introduced as a new way to search in 2024 -- took a little more than a year to migrate from Android phones to Chromebook Plus laptops, according to CNet. With the change comes quicker adoption rates.

A Google spokesperson told TechCrunch in an email that the company plans to continue supporting current Chromebook users, with devices receiving updates through their existing support commitments.

Google is working with Acer, ASUS, Dell, HP and Lenovo and others to make the first Googlebooks.