IHeartMedia, riding its strongest quarterly growth in five years during Q1, has made programmatic advertising a centerpiece of its strategy going forward,Inside Radio reports. The
company sees programmatic as one of its biggest long-term opportunities as it integrates its broadcast inventory into the same buying systems it uses for digital campaigns, CEO Bob Pittman says. The
company expects programmatic revenue to reach roughly $200 million in 2026, up about 50% from the roughly $135 million the reported in 2025.
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