Although the actual dollar value that social media brings to TV programming may still be in dispute, one thing is seemingly true: people are … Read the whole story
Mobile shopping apps often fail to inform consumers about how their personal data will be used, according to a new Federal Trade Commission report. … Read the whole story
Google's actions led to the arrest of an alleged child pornographer after the Mountain View, Calif. company tipped off officials about explicit images in … Read the whole story
After several years of slower growth, growth in global digital out-of-home advertising revenues should accelerate in 2014, according to PQ Media, which tracks and … Read the whole story
Verve Mobile, a mobile ad network, is adopting newer ad technologies. The company on Monday announced the launch of a "programmatic direct" trading platform … Read the whole story
The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the "golden geese" of back-to-school spending, … Read the whole story
The agency world is changing faster than ever before, but TV is not dying, mobile advertising won't change everything, and Twitter is not the … Read the whole story
The overarching premise is that RB (formerly known as Reckitt Benckiser) will leverage Facebook as a media channel to help drive sales, achieve broad … Read the whole story
Now separate from its newspaper businesses, The Tribune Company will start its new life at Tribune Media Company as of Monday. The company will … Read the whole story
This weekend, just a few weeks after New York State legalized marijuana for medical use on July 7, "The New York Times" carried its … Read the whole story
Microsoft has overhauled the user interface for the Bing Ads paid-search platform and will begin rolling out the new version this week to a … Read the whole story
Payment service Square on Monday confirmed its acquisition of food delivery startup Caviar, a deal reportedly valued at $90 million. Caviar provides a way … Read the whole story
The Singapore-based creative agency counts Unilever, Google, Coca-Cola and IKEA among its clients. This deal underscores Publicis' focus on Asian markets. Top clients have … Read the whole story