by Mark Walsh
Facebook is expanding mobile targeting further by allowing marketers to tailor ads based on the speed of a user's network connection -- 2G, 3G … Read the whole story
COMMENTARY
by Skip Brand
Since the mid-2000s, Madison Ave has been compared to Wall Street. This helped fuel innovation and investments, and brought more scientists and engineers into … Read the whole story
by Joe Mandese
At a time when Madison Avenue seems to think all-things-digital, advertising awards curator The Gunn Report has assembled a visually powerful reminder that print … Read the whole story
COMMENTARY
by Ed Martin
The fourth and final season of "The Killing" may turn out to be the best original production yet from industry agitator Netflix. If nothing … Read the whole story
by Erik Sass
Celebrity weekly publisher Bauer Media U.S. has created a new division focused on its digital assets as well as the media consumption habits of … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Julian Zilberbrand, EVP of activation standards, insights and technology at ZenithOptimedia Group, said to Beet.TV in an interview that agencies could build more private … Read the whole story
by Steve McClellan
In the newly created position, Barlow will lead financial oversight, acquisitions, corporate partnerships, and operational efficiencies across the company. He will also contribute to … Read the whole story
by Tyler Loechner
Across the spectrum of mobile advertising, smartphones handily beat out tablets and in-app advertising outpaced the mobile Web in impression volume in the first … Read the whole story
by Larissa Faw
Others participating in the review included incumbent Horizon Media, as well as UM, the IPG Mediabrands shop and Los Angeles-based independent Palisades Media, according … Read the whole story
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by Tanya Gazdik
Americans lag behind their Asian and European counterparts when it comes to online shopping.They tend to research their purchases online, look up reviews and … Read the whole story
by Laurie Sullivan
Google on Tuesday said it has acquired video and special-effects startup Zync Render to build on its video production and cloud-computing services. The acquisition … Read the whole story
by Gavin O'Malley
Snapchat is said to be rounding up more capital at a valuation of $10 billion, but Alibaba Group Holding appears to be out of … Read the whole story
by Wendy Davis
Hulu says in new court papers that it's entitled to prevail in a lawsuit accusing the company of violating a federal privacy law by … Read the whole story