by Gavin O'Malley
Ads are coming to Snapchat, and "soon," Evan Spiegel, the start-up's young co-founder and CEO, said Wednesday. Officially part of Snapchat's Stories feature, the … Read the whole story
by Gavin O'Malley
Vivian Schiller, head of news and journalism partnerships at Twitter, is moving on after less than a year on the job. Formerly chief digital … Read the whole story
by Laurie Sullivan
Tiffany & Co. will hold its first live Google+ Hangout On Air later this month for its Tiffany T collection. The luxury brand hangout … Read the whole story
by Wendy Davis
A federal judge has granted final approval to comScore's $14 million settlement of a privacy class-action lawsuit. comScore will pay an estimated 16,000 panelists … Read the whole story
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by Wayne Friedman
Media merger and acquisition activity dropped modestly for the third quarter of 2014 versus the same time period a year ago -- and from … Read the whole story
by Joe Mandese
"For years, the Weather Channel accepted that viewers ignored it on sunny days and essentially bided its time until a hurricane came along and … Read the whole story
COMMENTARY
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"I love advertising because I love lying," a tuxedoed Jerry Seinfeld told a crowd of ad people last week while accepting an Honorary Clio … Read the whole story
by Erik Sass
The future of digital magazine sales may be all-access packages -- at least, that's what Bauer Media Group is betting in its new partnership … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Facebook this week announced a new advertising tool for "location-aware ads" that allows marketers to pull location information from your smartphone in order to … Read the whole story
by Steve McClellan
The holding company has launched a new Web site to promote the pro-social and cause-related projects its agencies and clients are involved with as … Read the whole story
by Tanya Gazdik
"The [Budweiser Clydesdales] really cross gender, race and age demographics," Julia Mize, Anheuser-Busch VP of experiential marketing, tells "Marketing Daily." "And we try to … Read the whole story
by Wayne Friedman
Sinclair Broadcast Group, one of the largest TV station groups, has given a big lift to a new local-based digital TV network, the male-centric … Read the whole story
by Erik Sass
Wearable technology is just starting to take off, but iHeartMedia (formerly Clear Channel Communications) doesn't intend to miss out on the next wave of … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
The Age of You requires brands to build tighter, seamless experiences and to create what Interbrand calls a "mecosystem" through personalizing how and where … Read the whole story