by Erik Sass
The planned merger between the country's two largest cinema advertising networks, National CineMedia and Screenvision, has run into trouble -- a lawsuit by the … Read the whole story
COMMENTARY
by Katie Meier
Monday marked the final time that the friends of Oscar de la Renta would gather under one roof. He was laid to rest as … Read the whole story
by Larissa Faw
When it completes its proposed $3.7 billion acquisition of Sapient, Publicis Groupe will rebrand the acquired company Publicis.Sapient, ensuring that clients and prospects know … Read the whole story
COMMENTARY
by Gary Holmes
Election Day. Finally! That's the time the American electorate sink back into their couches, easy chairs, and Barcaloungers to witness that great rite of … Read the whole story
by Tyler Loechner
Just over one year ago, news broke that AOL, Microsoft, Yahoo and Yieldex agreed to come together to adopt "programmatic direct" as their trading … Read the whole story
by Joe Mandese
Leading ad industry associations this morning announced that former DMA chief Linda Woolley has been named president and CEO of TAG, a new joint-industry … Read the whole story
by Wayne Friedman
Television political advertising spending among key federal and gubernatorial races this season is roughly the same as in the midterm election season four years … Read the whole story
by Tyler Loechner
Xaxis, WPP Group's largest trading desk, has stepped into the "programmatic native" game through a partnership with Disqus, the tech company behind many comment … Read the whole story
by Joe Mandese
Cnet, which began life as a digital consumer portal of news, information and reviews largely generated from tech magazines that are barely still available … Read the whole story
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by Wayne Friedman
With the World Series out of the way, two networks showed improved viewership numbers on Sunday -- CBS and ABC. CBS was at a … Read the whole story
by Erik Sass
NBCUniversal is moving to expand the local news operations at 17 Telemundo stations across the U.S., the company announced this week. The investments at … Read the whole story
by Larissa Faw
The agency is attempting to improve its collaborative work process by installing over 120 beacons throughout its office that will track staffer movements in … Read the whole story
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by Maya Abulashvili
Ryan Holiday, a marketing strategist/partner for StoryArk and author of the bestseller "Trust Me, I'm Lying: Confessions of a Media Manipulator" explores the future … Read the whole story
by Steve McClellan
Interpublic's PR shop DeVries Global has appointed Heidi Hovland as its new global CEO, the agency confirmed Monday. She effectively replaces Stephanie Smirnov, who … Read the whole story
by Erik Sass
With more and more marketers focused on reaching the U.S. Hispanics population, media companies are rolling out new research capabilities to provide insight into … Read the whole story
by Wendy Davis
Comcast's potential $45 billion merger with Time Warner Cable will threaten open Internet principles, New York City Mayor Bill de Blasio is telling the … Read the whole story
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by P.J. Bednarski
Vice Media, already partly bankrolled by News Corp., plans to create television networks in the U.S. and other markets in the next year. It … Read the whole story