The incumbent UM, part of IPG Mediabrands, is in the group of four that remain in the review, along with Publicis Groupe's Zenith Media, … Read the whole story
Auto marketers are still spending big on traditional media, with over half their money going to TV and radio. But they are increasingly going … Read the whole story
Media stocks took a big hit on Tuesday versus a flat overall stock market -- mostly due to concerns over a weaker TV advertising … Read the whole story
Domestic TV broadcast advertising revenue dipped for 21st Century Fox for its fiscal first-quarter financial report -- but cable network advertising witnessed gains. The … Read the whole story
Discovery Communications U.S. operations were the weak segment of an overall strong financial third-quarter result. International networks carry a lot of upside -- posting … Read the whole story
The average American listens to 14 hours of radio each week and 93% of listeners don't skip commercials, according to Nielsen Audio. Simply put, … Read the whole story
The key to better creative brains is finding ways to harness existing passions and then synthesize them into fresh thinking for a client's business. … Read the whole story
Polar, which operates the MediaVoice native advertising platform, is joining forces with Moat to provide publishers with analytics for viewability and attention for native … Read the whole story
In a new move against the broadcaster Window to the World, online video distributor FilmOn has asked a federal judge in Illinois to rule … Read the whole story
Carrier IQ has agreed in principle to resolve a class-action lawsuit alleging that its software for mobile devices violated consumers' privacy. If finalized, the … Read the whole story
ChoiceStream, a demand-side platform (DSP), is the latest to enter the "programmatic native" fray, as the company on Tuesday announced the launch of a … Read the whole story
Dish Network posted higher revenue but fewer subscribers and sharply lower net income for its third-quarter reporting period. Revenue improved 5% to $3.68 billion; … Read the whole story
Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts that Publicis Groupe's $3.7 billion purchase of Sapient will be the … Read the whole story
Pity the poor Parents Television Council. While you're at it, you can thank them too -- because we should always take pity on those … Read the whole story