January 25, 2023
Friday, November 7, 2014
The price was not disclosed, but terms call for DAN to acquire an 80% stake in the mobile agency now, with an option to … Read the whole story
Well, probably not a legally binding law, but some sort of immutable law of local TV news coverage now requires TV stations to cover … Read the whole story
The struggling retailer chose Weird Al for his "cross generational appeal," says CMO Jennifer Warren. "He's had a resurgence, including a No. 1 album, … Read the whole story
Havas reported organic growth of 6% in the period and 5.8% for the first nine months of the year. Havas CEO Yannick Bollore termed … Read the whole story
The amount of players in the mobile real-time bidding space has increased significantly in the past year, and spend has more than doubled as … Read the whole story
Last year, online fundraising platform Kimbia's first national crowdfunding event, Give Local America, raised over $53 million in one day without any national PR, … Read the whole story
Local broadcast TV operators Sinclair Broadcast Group and Media General both enjoyed substantial revenue growth in the third quarter of the year, powered by … Read the whole story
- COMMENTARY
Given all the sturm und drang of this week's midterm election coverage, plus nonstop news about Taylor Swift, it might have escaped your attention … Read the whole story
CBS has become the latest in a string of TV-media companies to report weak advertising revenues for the third quarter reporting period. CBS network … Read the whole story
- COMMENTARY
All these quotes about "digital advertising surpassing $100B by 2019" are great and all, but what on earth is digital advertising? Even now, the … Read the whole story
A different perspective on the TV season so far -- one without prime-time sports programming -- puts ABC on top of all TV broadcast … Read the whole story
- COMMENTARY
Feeling like an alcoholic who slipped after 20 years of sobriety, I found myself reading this nonsense in a byliner: "Content, especially delivered in … Read the whole story
Dow Jones owner News Corp. announced that total revenues rose 4% from $2.07 billion in the third quarter of 2013 to $2.15 in the … Read the whole story
The pay TV industry continues to run near-flat subscriber growth. Cable operators -- Comcast, Time Warner Cable, Cablevision Systems, Charter and other smaller operators … Read the whole story
Starbucks will bring back seasonal Eggnog Latte nationwide this month after customers demanded it. It had dropped the beverage, which it has offered seasonally … Read the whole story
A Turkish cosmetics company says it didn't know that the hirsute man in its ad for a hair removal product was Khalid S. Mohammed. … Read the whole story
Coca-Cola has revealed how it plans to be at the forefront of digital innovation by creating a global network of technology start-ups. The soft … Read the whole story
As the advertising industry continues to flirt with programmatic technologies for linear TV, it must remain flexible and treat the move with respect if … Read the whole story
- COMMENTARY
Audiences chose to watch branded video more than 2.9 billion times in Q3 2014, due primarily to the continued global interest in World Cup … Read the whole story
