by Tyler Loechner
Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billion to bots in 2015, if current fraud rates continue. That's according to … Read the whole story
by Wayne Friedman
A major component of the CBS/Dish Network carriage agreement struck over the weekend comes with a deal over Dish's mass commercial-skipping device, AutoHop. For … Read the whole story
by Wayne Friedman
CBS' David Poltrack says the broadcast TV advertising market will continue at a virtually flat growth rate through 2015. The chief research officer of … Read the whole story
by Larissa Faw
WPP CEO Martin Sorrell is urging analysts and investors to force competing holding companies to "fess up" and report more precisely how they're doing … Read the whole story
by Erik Sass
Outfront Media, formerly known as CBS Outdoor, has joined forces with Videri, a technology start-up, to create a new digital outdoor advertising that will … Read the whole story
COMMENTARY
by Katie Meier
Most brands come to you to answer the same question people seek in spiritual practice: "How can I not have my current experience?" it's … Read the whole story
by Erik Sass
"People" magazine is moving to expand its access to audience data through a partnership with Poshly, a consumer intelligence company focused on the beauty … Read the whole story
by Gavin O'Malley
Still officially in beta, Facebook just made several changes to its Graph Search initiative, including the ability to more easily find old posts, and … Read the whole story
by Steve McClellan
Founded in 2000, by Luke Pierson, Heyday's services include digital strategy, visual design, user experience design, content development, digital film, smartphone applications and web … Read the whole story
by Laurie Sullivan
It took nearly two years for Facebook to take Graph Search to mobile, but the company did it without a focus on local. The … Read the whole story
-
by Sean Hargrave
Online marketplace eBay is to run an ad trading experiment next year that will see it cease all regular ad deals to focus solely … Read the whole story
-
by Sean Hargrave
Television's share of the global advertising market has peaked in 2014 as brands begin to move an increasing amount of their media budgets to … Read the whole story
-
by Sean Hargrave
The number of UK homes with a TV has fallen for the first time, as viewers turn to alternatives including tablets and smartphones to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
According to an ANA (Association of National Advertisers survey), "programmatic" was voted the word of the year. The result is not all that surprising, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Recently a lot of attention has been paid to "dark social," referring to visits to social platforms and sites connected to them, that can't … Read the whole story