Another Super Bowl; another TV viewing history record. The down-to-the-wire Super Bowl XLIX (Super Bowl 49) pulled in a Nielsen 114.4 million viewers for … Read the whole story

Total non-programming time, including brand advertising, and NFL and network promotions, was down nearly a minute from last year, and more than three minutes … Read the whole story

Yahoo continues to inch up in search market share at the expense of Google's decline. Google's share of U.S. searches, excluding mobile, dipped below … Read the whole story

Clear Channel Outdoor Holdings is taking its European outdoor advertising business off the auction block, at least temporarily, due to the weakening euro. The … Read the whole story

Orabrush has spun off its video-marketing business Molio into a separate company. It launches with $3 million in Series A funding led by Greycroft … Read the whole story

Two big transit advertising contracts were renewed this week, as Outfront Media inked a new five-year deal with Miami-Dade Transit, and Titan extended its … Read the whole story

Negativity doesn't sell, according to Super Bowl viewers. Nationwide's "Dead Kill" ad -- which featured a boy discussing things he would not be able … Read the whole story

As with other Super Bowl advertising, sentimentality and strong emotional content were big drivers of highly viewed advertising content. A commercial featuring a lost … Read the whole story

This year's Super Bowl pulled in the second-largest amount of commercial time from paying advertisers ever for the big game -- 39 minutes and … Read the whole story

In a rare second-by-second analysis of the Super Bowl's audience, Rentrak has released its Ad Retention Index for the Big Game showing that the … Read the whole story

Monster.com, a brand long associated with Super Bowl advertising, may not have been in this year's game, but that didn't stop it from running … Read the whole story

Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose invalidating state restrictions on municipal broadband networks. Currently, at least 19 … Read the whole story

"Our historical data shows that from an awareness perspective, it is actually better to be seen in a somewhat "off" light than to be … Read the whole story

The Berlin-based digital agency strategic consultant will work in "close cooperation" with the holding company's CRM specialist Rapp. TLGG's clients include Astra, E.ON, HUK … Read the whole story

The voice of President Kennedy should not have been used to hawk cruises. Given the diminished physical state of Muhammad Ali today, the use … Read the whole story