by Joe Mandese
As Nielsen begins implementing some of the biggest changes to its TV ratings methods since the introduction of the people meter, the world's biggest … Read the whole story
by Steve McClellan
A 30-year industry veteran, Brien, 53, most recently was a consultant, board advisor and investor in advertising technology start-ups. Previously, he spent seven years … Read the whole story
by Wayne Friedman
CBS Interactive has started a new group, Studio 61, to create custom-branded content for marketers. The dedicated in-house team is charged with producing custom … Read the whole story
by Wayne Friedman
Tribune Media has struck a major renewal deal with Nielsen -- about a month after striking a TV measurement deal with growing Nielsen rival … Read the whole story
by Steve McClellan
Rob Reifenheiser, who joined Essence last August as head of media for the region, will now oversee all of the agency's U.S. operations -- … Read the whole story
by Steve McClellan
Cannes Lions is stepping up with a new award that recognizes work aimed at challenging gender bias. It's called the Glass Lion: The Lion … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Most media and marketing executives, however, now see me as though I'm part of my father's generation, with the media and buying habits he … Read the whole story
by Laurie Sullivan
What if searchers could tell fact from fiction on the Internet? A team of computer scientists at Google has proposed a way to rank … Read the whole story
COMMENTARY
by Gary Holmes
When I saw that Leonard Nimoy had died, I thought, oh, boy, here comes another social-media meltdown. Sure enough, Facebook and Twitter did not … Read the whole story
by Laurie Sullivan
While Google plans to launch its own mobile phone network, as it puts together a road map for supplying broadband connections worldwide, Facebook also … Read the whole story
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by Gavin O'Malley
While its ultimate purpose remains unclear, Google has decided to break Google+ into separate Photo- and Stream-based pieces. Photos will operate independently from Stream, … Read the whole story
by Karl Greenberg
Jeff Goldblum channels Larry Ellison in a first-ever national campaign for Apartments.com, a $100 million effort that includes TV, OOH, digital and social elements, … Read the whole story
by Steve McClellan
Three directors have submitted their resignations, but two of them -- Helene Ploix and Gerard Worms -- will be nominated to the newly proposed … Read the whole story
by Sarah Mahoney
While Whole Foods Markets took plenty of lumps last year, it says its first-ever national ad campaign is building awareness and traffic, and that … Read the whole story
by Sarah Mahoney
In what Wieden + Kennedy says is a first, it's using narration from the late Tupac Shakur in a moving new spot for Powerade. … Read the whole story
by Wayne Friedman
Midsize broadcasting network ION Television started a business marketing campaign on Monday in preparation for the upfront TV market later this year. "ION Effects" … Read the whole story
by Erik Sass
Place-based video network Captivate has revamped its presentation with a new on-screen look for content and advertising on its network of displays in office … Read the whole story
by Tyler Loechner
At the Game Developers Conference on Monday, Google's AdMob, a mobile ad platform, announced it is bringing native ads to the platform in "limited … Read the whole story
by Wendy Davis
Siding with Google, a federal judge has temporarily prohibited Mississippi Attorney General Jim Hood from following enforcing a subpoena for "millions" of documents relating … Read the whole story
by Aaron Baar
Internet-connected televisions are catching on faster than projected, and are squeezing out Blu-Ray disc players as a way to access streaming and Internet-based content … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
If Comcast's $45 billion merger with Time Warner Cable goes through, the deal will extend the company's broadband footprint, leaving it as the only … Read the whole story