As Nielsen begins implementing some of the biggest changes to its TV ratings methods since the introduction of the people meter, the world's biggest … Read the whole story
A 30-year industry veteran, Brien, 53, most recently was a consultant, board advisor and investor in advertising technology start-ups. Previously, he spent seven years … Read the whole story
CBS Interactive has started a new group, Studio 61, to create custom-branded content for marketers. The dedicated in-house team is charged with producing custom … Read the whole story
Tribune Media has struck a major renewal deal with Nielsen -- about a month after striking a TV measurement deal with growing Nielsen rival … Read the whole story
Rob Reifenheiser, who joined Essence last August as head of media for the region, will now oversee all of the agency's U.S. operations -- … Read the whole story
Cannes Lions is stepping up with a new award that recognizes work aimed at challenging gender bias. It's called the Glass Lion: The Lion … Read the whole story
Most media and marketing executives, however, now see me as though I'm part of my father's generation, with the media and buying habits he … Read the whole story
What if searchers could tell fact from fiction on the Internet? A team of computer scientists at Google has proposed a way to rank … Read the whole story
When I saw that Leonard Nimoy had died, I thought, oh, boy, here comes another social-media meltdown. Sure enough, Facebook and Twitter did not … Read the whole story
While Google plans to launch its own mobile phone network, as it puts together a road map for supplying broadband connections worldwide, Facebook also … Read the whole story
While its ultimate purpose remains unclear, Google has decided to break Google+ into separate Photo- and Stream-based pieces. Photos will operate independently from Stream, … Read the whole story
Jeff Goldblum channels Larry Ellison in a first-ever national campaign for Apartments.com, a $100 million effort that includes TV, OOH, digital and social elements, … Read the whole story
Three directors have submitted their resignations, but two of them -- Helene Ploix and Gerard Worms -- will be nominated to the newly proposed … Read the whole story
While Whole Foods Markets took plenty of lumps last year, it says its first-ever national ad campaign is building awareness and traffic, and that … Read the whole story
In what Wieden + Kennedy says is a first, it's using narration from the late Tupac Shakur in a moving new spot for Powerade. … Read the whole story
Midsize broadcasting network ION Television started a business marketing campaign on Monday in preparation for the upfront TV market later this year. "ION Effects" … Read the whole story
Place-based video network Captivate has revamped its presentation with a new on-screen look for content and advertising on its network of displays in office … Read the whole story
At the Game Developers Conference on Monday, Google's AdMob, a mobile ad platform, announced it is bringing native ads to the platform in "limited … Read the whole story
Siding with Google, a federal judge has temporarily prohibited Mississippi Attorney General Jim Hood from following enforcing a subpoena for "millions" of documents relating … Read the whole story
Internet-connected televisions are catching on faster than projected, and are squeezing out Blu-Ray disc players as a way to access streaming and Internet-based content … Read the whole story
If Comcast's $45 billion merger with Time Warner Cable goes through, the deal will extend the company's broadband footprint, leaving it as the only … Read the whole story