In a move that industry execs say is tantamount to a gag order, Nielsen this week sent a tersely worded warning to clients that … Read the whole story
This brilliantly constructed but majorly foreboding episode is called "Time & Life," after the prestigious building that was formerly home to Sterling Cooper. But … Read the whole story
First-quarter 18-49 prime-time audiences sank 12% among the top four broadcast networks and were down 10% among top non-kids cable networks, according to an … Read the whole story
We live during a time in which it is increasingly hard to separate technology milestones from cultural milestones. To take just one example - … Read the whole story
Twitter said late Tuesday it will open some of its advertising inventory to Google. The two companies will develop a new attribution model for … Read the whole story
A solution is there but agencies and clients have work to do to get it in place. Agency profit is a factor to be … Read the whole story
The stock fell 27.8% from its previous close ($27.98) on Monday, when the company confirmed an ongoing SEC investigation looking at a number of … Read the whole story
Millennial women-targeted digital media company Refinery29 has taken on some new investment from Scripps Networks Interactive and WPP Group. The two have invested $50 … Read the whole story
In February, when AT&T said it was going to roll out a 1 GB fiber service in Kansas City, the company announced that the … Read the whole story
Yahoo sounded just like a regular TV network as it announced a slew of new shows at its NewFront presentation to advertising execs. The … Read the whole story
The online audience for U.S. newspapers set another goal in March. The increase was largely due to the continuing expansion of the mobile audience. … Read the whole story
Watrall will lead the agency's advanced marketing analytics team tasked with gleaning actionable insights from data. Watrall is also tasked with building out a … Read the whole story
Google's YouTube is funding four content creators that the company believes have the potential to boost their careers and the future of original content. … Read the whole story
KEY LARGO, Fla. - The company determined that the interest seemed to be mostly among high school and college-age consumers, Adam Gagliardo, senior director, … Read the whole story
Google began rolling out a digital news partnership with eight European newspaper publishers acknowledging past mistakes with news organizations. On Tuesday the Mountain View, … Read the whole story
Close on the heels of the re-launch of its flagship Web site in the U.S., Bloomberg Business is expanding overseas with the launch of … Read the whole story
And this year, it's evident people intend to broaden their interpretation of the holiday. "More and more, Mother's Day encompasses a broader spectrum of … Read the whole story
Hohman spent more than 20 years at IPG including stints as EVP of global business development at UM, EVP of North American business development … Read the whole story
Maker Studios today was to announce 15 new video projects and said it had been working with Disney Co. units including ESPN, Marvel and … Read the whole story
Hulu has landed rerun rights to "Seinfeld," possibly for $1 million an episode. Read the whole story