CBS Corp. is closing in on a deal with Apple to be part of its new Internet-based, stand-alone TV service, which could garner higher … Read the whole story
CEOs are desperate for actionable research that will help them reinvent their business, to make them relevant and to build market share in today's … Read the whole story
Now more than half of all U.S. TV homes have at least one TV set connected to the Internet. Some 56% of all U.S. … Read the whole story
The trailer for CBS' upcoming "Supergirl" reportedly got more than 10 million views in one week. "Supergirl" is trying to be a combination of … Read the whole story
Total day commercial ratings among broadcast networks continue to decline among some key viewers this past season. Season-to-date total day C3 ratings (commercial ratings … Read the whole story
Shareholders passed a resolution at Omnicom's annual meeting that will require the chairman of the board to be an independent board member. The new … Read the whole story
Horizon will oversee all core communications planning and buying/activation responsibilities in the U.S. The agency's New York office will manage the account and will … Read the whole story
Spring is here and that means people are shopping for things. And things include cars. Prognosticators in the auto biz see a fairly blistering … Read the whole story
Printed magazines aren't dead, but one is flipping its format to look more like a digital edition, at least for one week. The June … Read the whole story
Long-time media researcher Anna Fountas has joined media planning software giant Telmar as president of The Americas. Fountas, who most recently was vice president … Read the whole story
Nielsen has acquired neuromarketing researching company Innerscope Research for an undisclosed sum, Advertising Age has reported. "Founded in 2006 by neuroscientist Dr. Carl Marci … Read the whole story
As expected, following its acquisition by Tribune Publishing Co. the "San Diego Union-Tribune" is laying off a large number of employees with cuts focused … Read the whole story
The Navy said that the contract being awarded to Y&R has an annual value $84.4 million. The contract contains one "base year" and four … Read the whole story
Xaxis, GroupM's programmatic media-buying unit, recently launched Xaxis Audio, which lets advertisers buy digital audio ads programmatically. In an interview with Beet.TV, Nicolas Bidon, … Read the whole story
Publicis Groupe decentralized VivaKi, its agency trading desk, earlier this year, and "it did so to capitalize on the increasing performance of programmatic," AdExchanger … Read the whole story
Consumers will spend around $1,500 -- when coupled with a PC costing less than $1,000, that is -- for the Oculus Rift headset, said … Read the whole story