Moving deeper in its investments in digital publishing platforms, NBCUniversal has agreed to make a $200 million equity investment in Vox Media. NBCU is … Read the whole story

At a time when consumer tracking appears to be reaching a "Minority Report"-like state of the art, new research suggests that brands and retailers … Read the whole story

An Orlando news anchor last Friday walked off the set of the local Fox morning show so he wouldn't have to participate in the … Read the whole story

Brands using Demandware, IBM WebSphere Commerce, Shopify and eBay's Magento ecommerce platforms got a boost by gaining the ability to add a "buy button" … Read the whole story

The ad industry still hasn't cracked the viewability nut. During the second quarter of 2015, only 44% of digital display ads were viewable. That's … Read the whole story

"We have the opportunity to create a new category, build new products and services that will truly delight customers, and become a company unlike … Read the whole story

The survey, commissioned by Workfront, a work management software provider, was conducted by MarketingProfs on the MarketingProfs.com Web site from April to May among … Read the whole story

In the midst of challenging advertising results, Viacom has launched a new advertising sales division, Velocity Products Group, that promotes multiplatform social partnerships with … Read the whole story

As ad revenue trends from Facebook and its rivals make clear, social has become a mostly mobile pastime. Smartphones are predominantly being used for … Read the whole story

With more publishers hoping to cash in on digital circulation through subscriptions and similar strategies, content monetization and paywall tech firms Tinypass and Piano … Read the whole story

Liquid officially announced the acquisition Wednesday of San Francisco-based CommandIQ, which focuses on predictive customer relationship management (CRM). The company's former CEO, Noah Jessop, … Read the whole story

Online publisher CafeMom announced the launch of Vivala.com, a new Web site serving millennial Hispanic women with career, fitness, fashion, food, lifestyle and beauty … Read the whole story

The company, which had previously announced the launch of Backstage, a pilot for an off-price concept, confirmed that it expects the six test stores, … Read the whole story

In a defeat for Yahoo, a federal appeals court has paved the way for a group of consumers to proceed with a class-action privacy … Read the whole story