January 25, 2023
Thursday, August 20, 2015
The U.S. ad marketplace continued its seasonal downward trend in July, posting its lowest level since January, according to an analysis of the U.S. … Read the whole story
- COMMENTARY
If there was ever a TV Everywhere candidate, it's Donald Trump. Don't worry - this is not an endorsement of The Donald's White House … Read the whole story
Against unfavorable comparisons of a year ago, when the 2014 World Cup was in full swing, TV slipped a couple of percentage points in … Read the whole story
- COMMENTARY
Data-driven marketing is a complicated business, but there's still a simple way to break down the market and develop a strategy, one that's easily … Read the whole story
Out-of-home advertising revenues rose 3.8% from $2.17 billion in the second quarter of 2014 to $2.25 billion in the second quarter of 2015, according … Read the whole story
- COMMENTARY
With everyone predicting the rise of programmatic TV, the current challenge is to get established TV buyers with big budgets to start buying on … Read the whole story
While overall media and entertainment deals rose a bit in the second quarter of 2015, the number of Internet deals slowed dramatically. Total deal … Read the whole story
The native ad platform introduced Wednesday allows marketers to create the ad once and integrate the branded content across its network of sites -- … Read the whole story
From a purely financial perspective, Snapchat didn't exactly clean up in 2014. Rather, the messaging startup lost $128 million on about $3 million in … Read the whole story
People StyleWatch is getting a new look and editorial approach, including interactive content in its print edition, courtesy of an integration with Blippar. The … Read the whole story
The Google Cloud Platform center in Belgium lost some data after four consecutive lightning strikes occurred, the company reported Wednesday. Google did not report … Read the whole story
Young adults ages 18-29 have a high engagement with messaging apps, with 49% of smartphone owners using messaging apps that don't automatically delete messages … Read the whole story
The launch for the 2016 XC90, on sale this fall, was itself something of a cinematic event, with a big amphitheater event in Sweden, … Read the whole story
With turnaround efforts going better than expected, Target is baiting its back-to-school trap with the irresistible: Tiny tortoises wearing Teenage Mutant Ninja Turtles backpacks, … Read the whole story
A Smart Label feature for Bing News mobile will link articles by key topics to help users explore related headlines, Microsoft announced Wednesday. Although … Read the whole story
Technology media publisher IDG Communications is rolling out native advertising across its portfolio of publications in partnership with Nativo, a native ad tech company. … Read the whole story
AdTheorent, a mobile ad network that supports real-time bidding (RTB), released a report this week detailing their Q2 mobile ad performance in the travel … Read the whole story
