Speaking at a New York investment conference Thursday, the two holding company chiefs said that client ROI pressures and the rapidly changing media landscape … Read the whole story

The Interactive Advertising Bureau (IAB) has compiled a "checklist" of items that marketers should consider before entering a private programmatic marketplace. The checklist was … Read the whole story

With the second Republican presidential debate, CNN hit an all-time viewing record for the network. CNN pulled in a big 22.6 million viewers on … Read the whole story

Katz's programmatic radio ad exchange is now up and running -- at least in pilot mode -- and Geico is the first named brand … Read the whole story

Google has sued the search engine marketing and optimization company Local Lighthouse for allegedly misrepresenting to customers that it is affiliated with Google. Read the whole story

French media giant Altice will buy Cablevision Systems Corp for $17.7 billion in cash. The deal had been rumored for some time. In May, … Read the whole story

Continuing its aggressive courtship of news makers, Facebook is offering them Signal -- a new tool for sourcing, gathering, and embedding content from its … Read the whole story

Liquid, the tech arm of Publishers Clearing House (PCH), plans to transition into a data-driven advertising company in the coming years by building a … Read the whole story

The special chips won't be available in stores. Instead, consumers who donate $10 or more to support the It Gets Better Project through www.ItGetsBetter.org/DoritosRainbows … Read the whole story

Multitasking is still a big deal for TV watchers -- and it doesn't matter if viewers are watching live, time-shifted programming or streaming through … Read the whole story

Even more unexpected, says Cheryl Pearson-McNeil, a Nielsen SVP, is a dramatic rise in college students. "The percentage rate of blacks enrolled in college … Read the whole story

The division will be housed both within KBS Toronto and KBS New York's offices with a starting staff of 10 employees. Read the whole story

I've always been fascinated by the connections between Wall Street and Madison Avenue, especially where market data is concerned. It's one of the reasons … Read the whole story