Making a major move for new digital and traditional media measurement services -- as well as amping up competition with Nielsen -- comScore is … Read the whole story
- COMMENTARY
Virtually every panel at Advertising Week gets down to being about the future of mobile -- although the present seems confusing enough. Read the whole story
The Interactive Advertising Bureau will offer small publishers new tools that could help them combat ad blocking, the organization said on Tuesday. The mechanisms … Read the whole story
- COMMENTARY
That's certainly how one very senior media buyer from a huge holding company's trading desk recently described it. Time for those remaining to get … Read the whole story
Advertisers may not be doing enough to get consumers to trust digital advertising, according to a report from Nielsen, which points out that for … Read the whole story
COMMENTARYThe new "Daily Show" ended with an old bit -- the show's customary "Moment of Zen" -- but it was a "Moment of Cringe" … Read the whole story
Nearly two-thirds of the top 100 CPG brands tracked by Catalina suffered dollar sales declines in the 52 weeks ending June 30, and combined … Read the whole story
Breathing life into their mobile-first entertainment platform, Verizon and AOL have secured an exclusive ad sales partnership with Publicis. The announcement was made at … Read the whole story
The effort, involving a partnership with Cinelan film distribution company and digital agency 360i, centers on an initial set of three independent short films, … Read the whole story
Comcast has announced a new ad-supported digital video platform focused around independent digital video players, called Watchable, in a move that had been expected. Read the whole story
Traditional late-night talk news shows are about twice as popular as satirical news shows such as "The Daily Show." But the latter can offer … Read the whole story
Andy Hart has been named senior vice president and chief revenue officer for Hearst Magazines International, the overseas arm of the privately held American … Read the whole story
Black Friday is eight weeks away and holiday marketing is in full swing. According to a study released today by Campaigner, email marketing ranks … Read the whole story
Three in four college students said they make purchases on their smartphones. Mobile ecommerce has seen its fair share of criticism for having many … Read the whole story
Questioning the effectiveness of advertising, California startup Veritone created a cognitive media platform to analyze and act on information not written in advertising copy. … Read the whole story
Q.Digital, formerly known as GayCities Inc., is consolidating its existing properties, GayCities and Queerty, with recent acquisitions, LGBTQ Nation, Dragaholic and Bilerico Project, to … Read the whole story
Programmatic has evolved from a mechanism for selling remnant inventory to a data-based industry focused on precision targeting, eliminating waste and measuring results. Speaking … Read the whole story
