by Wayne Friedman
Continuing their downward trend into the new TV season, broadcast nets' prime-time average commercial ratings plus three days of time-shifting for 18-49 viewers sank … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The return of "The Walking Dead" -- America's favorite paranoid brew of dystopianism, reanimation, and survivalism -- is a reminder of the powerful role … Read the whole story
by Joe Mandese
Cross Pixel Media, a data management platform that enables advertisers and agencies to create customized audience segments of consumers on programmatic exchanges that match … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Bauer Xcel, the digital arm of global publisher Bauer Media, hopes to build a billion-dollar business in online transactions spanning verticals including travel, finance, … Read the whole story
by Jess Nelson
Marketers are also capitalizing on opportunities with Big Data: It is estimated that marketing technology spend will surpass $32.3 billion by 2018 with a … Read the whole story
COMMENTARY
by Boaz Cohen, Op-Ed Contributor
Advertisers want and need results that can be tied directly to ROI and sales. As video budgets continue to shift from TV to online, … Read the whole story
by Ben Frederick
S4M (Solutions for Mobile, a mobile-focused ad-tech platform), released the findings of a global study Tuesday showing that the mobile market is missing out … Read the whole story
by Erik Sass
Many publishers are entering into distribution partnerships with social platforms and technology firms, and even companies that haven't signed up for services like Facebook … Read the whole story
by Gavin O'Malley
Nielsen has expanded mobile measurement for its Digital Ad Ratings to six additional countries. Mobile measurement will now be included in ratings across Australia, … Read the whole story
by Steve McClellan
Sorrell was one of two ad holding company CEOs who made the "Harvard Business Review" Top 100 CEO list this year. Publicis Groupe CEO … Read the whole story
by Laurie Sullivan
Alphabet's company Google, among other Wall Street investors, has infused $100 million into messaging start-up Symphony Communications Services. The funding contributes to the company's … Read the whole story
by Wendy Davis
Handing a victory to the Cartoon Network, a federal appellate court has ruled that the company's Android app didn't violate a video privacy law … Read the whole story
by Steve McClellan
Over the last five seasons sponsorship spending on the National Basketball Association and its 30 teams is up nearly 30%, according to research from … Read the whole story
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by Wayne Friedman
Top TV marketers in the daily fantasy sports category, DraftKings and FanDuel, didn't miss a beat amid "insider trading" deal concerns that rose last … Read the whole story
by Jess Nelson
Marketers that use email in tandem with social sharing drive six times more revenue, according to a new report, which also concludes that the … Read the whole story
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by Laurie Sullivan
Despite slower growth in the past two quarters, IgnitionOne found that the 12% year-over-year overall paid-search growth in Q4 2015 was much stronger compared … Read the whole story
by Ben Frederick
After dipping its toes in the mCommerce waters for the past several years, Facebook is ready to jump into the deep end and has … Read the whole story