January 25, 2023
Wednesday, October 21, 2015
Google will provide Yahoo with search services as well as search ads via its AdSense for Search platform for desktop and mobile on Yahoo … Read the whole story
- COMMENTARY
I'm glad Randall Rothenberg and Scott Cunningham at the IAB have decided to take action to recognize that consumers have the right to block … Read the whole story
Dentsu Aegis Network is crafting a new global network brand with MKTG at the core, in a move designed to strengthen DAN's sports and … Read the whole story
- COMMENTARY
The FTC should scrutinize companies that engage in digital "fingerprinting" -- which involves tracking users based on the characteristics of their devices -- the … Read the whole story
Looking to find a news niche for Millennials, Turner Broadcasting's CNN has started a socially distributed video network called "Great Big Story." An announcement … Read the whole story
- COMMENTARY
Statistically speaking, it appears that there's a correlation between atheism and innovation. But my point in last week's column was not to show that … Read the whole story
The Washington, D.C.-based national trade group forecasts that spending per person will reach $805.65, up a bit from last year's $802.45, with $462.95 -- … Read the whole story
Interpublic Group reported a slight revenue gain of 1.3% for the third quarter in the face of a strong dollar overseas. But organic growth … Read the whole story
Holiday shopping no longer means taking a multi-hour trek to the local mall on Black Friday. Now it requires the consumer to search and … Read the whole story
The New York Times is jumping into the VR pool with the launch of NYT VR, a new virtual reality app created in collaboration … Read the whole story
As Google and Facebook jockey to become the frontrunner in display ad targeting, results from the Adobe Digital Index (ADI) third-quarter report released Wednesday … Read the whole story
Although fewer TV advertising dollars were placed in September, the overall U.S. ad market had an uptick. Digital media posted a major gain of … Read the whole story
While all eyes are on what the new combination of comScore and Rentrak will do for TV-video measurement, Rentrak has decided to bulk up … Read the whole story
The new awards will debut at the Festival of Creativity in June of next year. In year one, the Entertainment Lion will cover all … Read the whole story
Similarly far-reaching in its effects is the increasingly widespread view of anything artificial as "public enemy No. 1." People are not only scrutinizing consumables … Read the whole story
Yahoo is asking a federal judge to rule that California's privacy law, which gives state residents broader privacy rights than the federal wiretap law, … Read the whole story
While social marketing has reached a saturation point, shifting tastes are benefiting some networks more than others. The biggest winner continues to be Instagram … Read the whole story
