In what likely is the biggest deal of its kind since ExactTarget was acquired by Salesforce.com in 2013, another leader in the email marketing … Read the whole story
VW played three-card Monte with 11 million customers, a number of major governments and one very prominent atmosphere. And it's sticking with Das Auto? Read the whole story
The new guidelines have been a key component of the industry's privacy initiative since they were introduced in 2010, but some recent reports have … Read the whole story
It's now pretty clear that a lot of digital video ad deliveries over the past few years were of suspect quality. That's not news … Read the whole story
The award comes shortly after a decision by the consumer care and pharma giant to consolidate its U.S. assignment with the Interpublic agency, which … Read the whole story
In an excellent essay earlier this year, philosopher Thomas Wells argued that "Advertising is a natural resource extraction industry, like a fishery. Its business … Read the whole story
More and more publishers are bringing branded content creation in-house. Tribune Publishing got into the game with the launch of Tribune Content Solutions, an … Read the whole story
That's according to a just issued third-quarter trend report from Dentsu Aegis Network's iProspect based on an analysis of 1,300 Google AdWords accounts totaling … Read the whole story
Pioneering online sports publisher Grantland has been suspended indefinitely by ESPN, the sports network announced Friday, in effect shuttering the site. Around 40 editorial … Read the whole story
Money isn't the only asset consumers are trading for goods and services. Personal information is worth nearly as much. If it is a new … Read the whole story
Google is asking a judge to delay a privacy lawsuit concerning email scans until after the Supreme Court decides whether consumers can sue in … Read the whole story
"That level of growth is sizable compared to the existing base [of ownership]," Ben Arnold, executive director and industry analyst for consumer electronics at … Read the whole story
WWE (World Wrestling Entertainment) says it has made a significant improvement in revenue and subscribers for its Internet-based TV service -- as well as … Read the whole story
Rob Dickson and Donna Granato have formed R&D Venture Partners, which will offer strategic planning, exit planning and M&A execution services. It will also … Read the whole story
Moat has become the first viewability vendor to become accredited by the Media Rating Council for mobile viewable impression measurement. The accreditation covers Moat's … Read the whole story
Starting Nov. 2 and continuing throughout the month, Butterball will also be promoting a seasonal twist on Throwback Thursday (#TBT), by encouraging consumers to … Read the whole story
Instagram has started inviting brands big and small to buy carousel ads through its self-serve interfaces, including Ads API, Power Editor and Ads Manager. … Read the whole story
FRHI Hotels & Resorts, the parent company of Fairmont, Raffles & Swissotel Hotels & Resorts, has activations with several brand partnerships on tap for … Read the whole story
Could ESPN offer an over-the-top (OTT) Internet option and have a strong business? One media analyst says this would result in fewer subscribers -- … Read the whole story