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by Joe Mandese
In what likely is the biggest deal of its kind since ExactTarget was acquired by Salesforce.com in 2013, another leader in the email marketing … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
VW played three-card Monte with 11 million customers, a number of major governments and one very prominent atmosphere. And it's sticking with Das Auto? Read the whole story
by Wendy Davis
The new guidelines have been a key component of the industry's privacy initiative since they were introduced in 2010, but some recent reports have … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It's now pretty clear that a lot of digital video ad deliveries over the past few years were of suspect quality. That's not news … Read the whole story
by Steve McClellan
The award comes shortly after a decision by the consumer care and pharma giant to consolidate its U.S. assignment with the Interpublic agency, which … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
In an excellent essay earlier this year, philosopher Thomas Wells argued that "Advertising is a natural resource extraction industry, like a fishery. Its business … Read the whole story
by Erik Sass
More and more publishers are bringing branded content creation in-house. Tribune Publishing got into the game with the launch of Tribune Content Solutions, an … Read the whole story
by Steve McClellan
That's according to a just issued third-quarter trend report from Dentsu Aegis Network's iProspect based on an analysis of 1,300 Google AdWords accounts totaling … Read the whole story
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by Erik Sass
Pioneering online sports publisher Grantland has been suspended indefinitely by ESPN, the sports network announced Friday, in effect shuttering the site. Around 40 editorial … Read the whole story
by Karl Greenberg
Money isn't the only asset consumers are trading for goods and services. Personal information is worth nearly as much. If it is a new … Read the whole story
by Wendy Davis
Google is asking a judge to delay a privacy lawsuit concerning email scans until after the Supreme Court decides whether consumers can sue in … Read the whole story
by Aaron Baar
"That level of growth is sizable compared to the existing base [of ownership]," Ben Arnold, executive director and industry analyst for consumer electronics at … Read the whole story
by Wayne Friedman
WWE (World Wrestling Entertainment) says it has made a significant improvement in revenue and subscribers for its Internet-based TV service -- as well as … Read the whole story
by Larissa Faw
Rob Dickson and Donna Granato have formed R&D Venture Partners, which will offer strategic planning, exit planning and M&A execution services. It will also … Read the whole story
by Joe Mandese
Moat has become the first viewability vendor to become accredited by the Media Rating Council for mobile viewable impression measurement. The accreditation covers Moat's … Read the whole story
by Karlene Lukovitz
Starting Nov. 2 and continuing throughout the month, Butterball will also be promoting a seasonal twist on Throwback Thursday (#TBT), by encouraging consumers to … Read the whole story
by Gavin O'Malley
Instagram has started inviting brands big and small to buy carousel ads through its self-serve interfaces, including Ads API, Power Editor and Ads Manager. … Read the whole story
by Tanya Gazdik
FRHI Hotels & Resorts, the parent company of Fairmont, Raffles & Swissotel Hotels & Resorts, has activations with several brand partnerships on tap for … Read the whole story
by Wayne Friedman
Could ESPN offer an over-the-top (OTT) Internet option and have a strong business? One media analyst says this would result in fewer subscribers -- … Read the whole story