January 25, 2023
Thursday, December 17, 2015
Congress on Wednesday unveiled a proposed funding bill that won't restrict the Federal Communications Commission's ability to enforce the open Internet rules. Read the whole story
- COMMENTARY
Content will empower brands to show they do what they stand for, says Annette King, CEO Ogilvy & Mather UK. "Brands that matter" is … Read the whole story
U.S. ad spending sank nearly 4% in the third quarter with outdoor, Spanish-language TV, radio and paid search showing growth -- to $36 billion. Read the whole story
- COMMENTARY
Teads' Bertrand Quesada predicts that native video will play a more important role in 2016 as consumers become even more fed up with pre-roll … Read the whole story
CNN's second Republican debate pulled in 18 million viewers -- a bit lower than its first Republican debate -- but slightly higher advertising revenue … Read the whole story
- COMMENTARY
Does social advertising use marketing techniques to convert, or is marketing paying advertising fees to show marketing messages? The answer is, it doesn't matter … Read the whole story
Longtime media agency senior executive Brad Adgate, who had been SVP of corporate research director for Horizon Media, has taken a position as senior … Read the whole story
"The Washington Post" is unveiling a new native advertising format that incorporates editorial content from the newspaper. The new offering, called PostPulse, allows advertisers … Read the whole story
The IAB is hosting a summit after its 2016 IAB Annual Leadership Meeting to discuss ad blocking, the shifting video buying landscape and content … Read the whole story
MEC has worked for GoDaddy in India and the UK since 2014. It was just in January of this year that the tech firm … Read the whole story
The number of new magazine launches decreased 41% from 190 in 2014 to 113 in 2015, according to the latest figures from MediaFinder. The … Read the whole story
Viewability is the name of the game for Moat, the SaaS marketing analytics firm that Tremor Video selected as a partner for its DSP. Read the whole story
TV Everywhere usage continues to grow, although at a slow rate -- with young consumers its strongest viewers. A new study shows 53% of … Read the whole story
With 90% of shopping lists still unfinished and warmer weather eroding that winter-wonderland motivation, retailers are piling on promotions in efforts to win big … Read the whole story
Berlin-based adsquare, an audience management platform for mobile programmatic advertising, on Wednesday said it added several new global data brands to its portfolio in … Read the whole story
Google's driverless car project, which began as a side project in 2012, will spin out under its own company under parent company Alphabet. A … Read the whole story
Jennifer L. Wong has been appointed president of Time Inc. Digital, a new position dedicated to pushing the growth of the company's digital properties. … Read the whole story
