As Nielsen transitions today to a controversial method for modeling its national TV ratings, those ratings remain accredited, according to a statement issued on … Read the whole story
Just two days before Christmas, the Federal Trade Commission finally published guidelines that disqualify most native advertising as it is practiced today. The action … Read the whole story
Sensing imminent regulation of native advertising, the Interactive Advertising Bureau is asking the Federal Trade Commission to proceed with caution. Threatening the future of … Read the whole story
After promising for years that it was working on measuring VCR playback, Nielsen finally had to admit they couldn't do it. Now, Nielsen is … Read the whole story
The event, Viva Technology Startup Connect Paris 2016, is designed to "solidify France's role in the world of innovation and start-ups," the holding company … Read the whole story
Before we go out on the "Happy Christmas to all, and to all a good night!" bender, I wanted to do a little reflection … Read the whole story
Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 to surpass $500 billion for the first time. In 2015, advertising rose 3.1% … Read the whole story
Shares of Tribune Publishing Company increased by 11.58% in the last month and rose 1.78% in the past five trading sessions, giving the company's … Read the whole story
Daily fantasy sports sites FanDuel and DraftKings are illegal in Illinois, Attorney General Lisa Madigan told lawmakers on Wednesday. Read the whole story
Lottery tickets are a popular gift during the holiday season and the California Lottery is launching a holiday campaign to encourage people to purchase … Read the whole story