Andrew Susman spent the past two decades empowering brand marketers via content marketing. Now he plans to do it with a broader array of … Read the whole story
Linda Thomas Brooks has been named president and CEO of The Association of Magazine Media. She says her "primary goal is to be an … Read the whole story
Mirum, the J. Walter Thompson digital agency, has appointed Georgina Forster as the Managing Director of Mirum New York. She will report to Dan … Read the whole story
The overall message from the summit was that the industry needs to be proactive in developing best practice solutions and recognizing consumers' legitimate desire … Read the whole story
Local advertising will soar by over 15% this year -- due to growing digital platforms with a rush of political advertising dollars. A new … Read the whole story
More than half a million LinkedIn members will receive $16 each as part of the company's settlement of a lawsuit alleging it misappropriated users' … Read the whole story
PASADENA, Calif. --- Although struggles still abound at Fox, there is some improvement, with longer-term advertising deals that include more time-shifted viewing. and a … Read the whole story
With ad blockers the captive audience can liberate itself from ad taxation. With breathtaking speed and righteousness, it has. The industry has responded with … Read the whole story
PASADENA, CALIF. -- Ted Sarandos, chief content officer of Netflix, says efforts by NBC to measure original Netflix TV shows "doesn't reflect any sense … Read the whole story
PASADENA, CALIF. -- While Netflix continues to dismiss the value of releasing viewership of its TV shows, traditional TV network executives keep trying to … Read the whole story
Mobile -- where search continues to gain greater importance -- will likely see bigger budget in 2016, as companies continue to shift search advertising … Read the whole story
Automation continues to move deeper into search advertising platforms. Marketers using Bing Ads Keyword Planner in the U.S. can now add a landing page … Read the whole story
IBM announced Friday a cloud-based predictive platform that recommends product pricing and promotional discounts. Read the whole story
"While we know we are delivering never-before-seen performances and our award is the penultimate in music, we need to make audiences aware of the … Read the whole story
Postmedia Network, owner of the "National Post" and "Toronto Sun," and Canada's biggest newspaper publisher, saw total revenues tumble 13.1% from around $116.7 million … Read the whole story
AdExchanger reported that the Media Ratings Council is focusing on mobile viewability measurement this year. The MRC issued an update in November and says … Read the whole story
The Drum'sdigital editor Ronan Shields weighs in on a study of mobile and programmatic media issued last week by the IAB UK. That study … Read the whole story
To "dramatically improve the performance of the mobile web," Google introduced the Accelerated Mobile Pages Project (AMP). Interestingly, AMP requires HTTPS, the secure version … Read the whole story