by Steve McClellan
Walmart did not specify why it was terminating the agency, but in a statement said it was "taking a different direction and looking for … Read the whole story
COMMENTARY
by John McCarus
The spread of ad-blocking technology affects more than advertisers alone. Lost revenue could threaten careers and signal the decline of entire industries. If it's … Read the whole story
by Wayne Friedman
The "Grammy Awards," like the Super Bowl, didn't post any new records this year. The awards show posted a Nielsen 25 million viewers -- … Read the whole story
COMMENTARY
by Kate Imbach, Christie Marchese
Nate Parker, director of Sundance hit "The Birth of a Nation," left millions on the table by going with a $17.5 million distribution offer … Read the whole story
by Erik Sass
Last week the Interactive Advertising Bureau released its first buyer's guide for DOOH. It begins with a summary of DOOH's strengths, including its ability … Read the whole story
COMMENTARY
by Pat Higbie, Op-Ed Contributor
Radio's core broadcast assets remain meaningful, and there is a bright spot in both RAB data and broad industry trends: Radio broadcasters reported $889 … Read the whole story
by Philip Rosenstein
According to a Nielsen Audio study commissioned by the Katz Radio Group, radio will have a strong impact on undecided primary voters as we … Read the whole story
by Jess Nelson
Email engagement and data platform Return Path has revealed that almost 20% of Republicans and Democrats remain undecided ahead of the Nevada and South … Read the whole story
by Tobi Elkin
The IAB Technology Laboratory on Tuesday appointed Alanna Gombert to the newly created position of deputy general manager, and vice president, technology and ad … Read the whole story
by Sara Guaglione
Rupert Murdoch is launching a new, right-wing Web site called Heat Street, led by former British Parliament member Louise Mensch. On Twitter, Mensch described … Read the whole story
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by Sara Guaglione
Segments from The List, a 30-minute, segmented news magazine that reports on viral videos and trending pop-culture topics, will have their own dedicated OwnZones … Read the whole story
by Laurie Sullivan
In a letter to Minnesota Sen. Al Franken, Sue Molinari, Google's VP for public policy and government relations, explains that the company does not … Read the whole story
by Wayne Friedman
As with many TV station groups, Tegna Inc. witnessed declining political spending in its most recent financial results versus the year -- which had … Read the whole story
by Erik Sass
Cinema advertising companies are trying to figure out how to leverage practically mobile devices on behalf of their advertisers. One of the most promising … Read the whole story
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by Ben Frederick
The average app sees 9% daily engagement within three months of being installed on a device, while for gaming apps that number drops to … Read the whole story
by Steve McClellan
Lee Garfinkel, CEO since 2014, is departing to focus on new pursuits. IPG Karyn Rockwell will succeed him as CEO. The office, which had … Read the whole story