Walmart did not specify why it was terminating the agency, but in a statement said it was "taking a different direction and looking for … Read the whole story
- COMMENTARY
The spread of ad-blocking technology affects more than advertisers alone. Lost revenue could threaten careers and signal the decline of entire industries. If it's … Read the whole story
The "Grammy Awards," like the Super Bowl, didn't post any new records this year. The awards show posted a Nielsen 25 million viewers -- … Read the whole story
- COMMENTARY
Nate Parker, director of Sundance hit "The Birth of a Nation," left millions on the table by going with a $17.5 million distribution offer … Read the whole story
Last week the Interactive Advertising Bureau released its first buyer's guide for DOOH. It begins with a summary of DOOH's strengths, including its ability … Read the whole story
- COMMENTARY
Radio's core broadcast assets remain meaningful, and there is a bright spot in both RAB data and broad industry trends: Radio broadcasters reported $889 … Read the whole story
According to a Nielsen Audio study commissioned by the Katz Radio Group, radio will have a strong impact on undecided primary voters as we … Read the whole story
Email engagement and data platform Return Path has revealed that almost 20% of Republicans and Democrats remain undecided ahead of the Nevada and South … Read the whole story
The IAB Technology Laboratory on Tuesday appointed Alanna Gombert to the newly created position of deputy general manager, and vice president, technology and ad … Read the whole story
Rupert Murdoch is launching a new, right-wing Web site called Heat Street, led by former British Parliament member Louise Mensch. On Twitter, Mensch described … Read the whole story
Segments from The List, a 30-minute, segmented news magazine that reports on viral videos and trending pop-culture topics, will have their own dedicated OwnZones … Read the whole story
In a letter to Minnesota Sen. Al Franken, Sue Molinari, Google's VP for public policy and government relations, explains that the company does not … Read the whole story
As with many TV station groups, Tegna Inc. witnessed declining political spending in its most recent financial results versus the year -- which had … Read the whole story
Cinema advertising companies are trying to figure out how to leverage practically mobile devices on behalf of their advertisers. One of the most promising … Read the whole story
The average app sees 9% daily engagement within three months of being installed on a device, while for gaming apps that number drops to … Read the whole story
Lee Garfinkel, CEO since 2014, is departing to focus on new pursuits. IPG Karyn Rockwell will succeed him as CEO. The office, which had … Read the whole story
