Storied media company Tribune Media Co. this morning announced that its board has retained Moelis & Co. and Guggenheim Securities to explore "strategic and … Read the whole story
Broadband providers inform consumers about online tracking and give them a "meaningful choice" about whether their data will be used for behaviorally targeted ads, … Read the whole story
Anheuser-Busch's Bud Light brand brought back actor-comedians Amy Schumer and Seth Rogen for a TV spot that broke Feb. 28 during the 88th Annual … Read the whole story
Marco Rubio -- and his super PAC -- have spent more on national TV media than all presidential candidates. Since December 2015, "Marco Rubio … Read the whole story
The saga begins with a four-page spread in the catalogue featuring an interview between Lands' End CEO Federica Marchionni and one of her heroes: … Read the whole story
Did marketers miss out on Hollywood's big night? Tremor Video crunched the numbers on real-time marketing at the Oscars. Read the whole story
The ability to stream video through Facebook Live, the social platform's live video-streaming service, will be extended to Android phones in the U.S., the … Read the whole story
Yahoo CEO Marissa Mayer may be exploring a deal to take the business private, according to the latest buzz floating through Silicon Valley. Read the whole story
Between the outrageous moments in debates and the shifting ad-tech landscape, the fundamentals of political marketing remain the same, and mobile devices are playing … Read the whole story
NBCUniversal and American Express will offer up a full day of limited commercials on Monday, February 29 -- leap day -- as well as … Read the whole story
What separates the winners from the losers? There are several key factors why agencies most commonly don't hire an agency after the pitch, according … Read the whole story
Niche subscription-video-on-demand networks and OTT services are getting stronger and healthier, providing not just entertainment, but personal fitness options. While bigger headlines are grabbed … Read the whole story
Premium digital video from traditional TV media companies may be gaining a bigger foothold. A new study says 34% of digital TV viewers would … Read the whole story
A new report from the firm sees Asia-Pacific consumer markets topping $10 trillion by 2018, with a quarter of that activity happening through digital … Read the whole story
SI revealed plans for a major sports broadcasting and digital content network spanning Asia, while Bloomberg Media CEO Justin Smith told an audience in … Read the whole story
The dispute between Apple and the FBI / Department of Justice is not about unlocking the iPhone of one dead terrorist. It is, as … Read the whole story
AT&T filed a federal lawsuit to block a new measure aimed at enabling Google to create a fiber network in Louisville, Kentucky. Read the whole story