by Wayne Friedman
As subscription video-on-demand services have grown -- now with more than a 50% penetration of U.S. TV homes -- some traditional TV networks have … Read the whole story
COMMENTARY
by Bruce Harwood
There must be a better way to support podcasts, a growing source of news and entertainment, by attracting more advertising dollars from a wider … Read the whole story
by Adam Buckman
GSN officials boldly vowed to stay the course and continue with the strategy they say is responsible for the network's growth -- creating original … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
We Online Spinners are talking a lot about disruption. A quick look back at the past few months' Spin columns show that well over … Read the whole story
by Steve McClellan
Havas Group Veteran Christian de la Villehuchet has been appointed to the position. He is tasked with systematizing collaboration and "cross-fertilization" within the Havas … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Mode Media teamed up with Nielsen on a survey to understand how branded content affects brand impact across a group of advertiser campaigns on … Read the whole story
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by Wayne Friedman
Digital advertising spending will grow 12.4% in 2017 to $77.37 billion, while traditional TV advertising climbs 2% to $72.01 billion. This year, digital is … Read the whole story
by Laurie Sullivan
Fake reviews for products and services have plagued Amazon, Google, and Yelp for years. Now an Amsterdam nursery has won a case against Google … Read the whole story
by Wendy Davis
Google has asked the U.S. Supreme Court to review an appellate court's decision granting class-action status to pay-per-click marketers who are suing the company … Read the whole story
by Aaron Baar
"Some of the early experiences of existing homeowners is bleeding into the perception of smart-home products," Alex Poulos, VP of marketing for Support.com, tells … Read the whole story
by Colleen G. Steinman
"Pharmaceutical companies have to meet the growing number of educated patients who are out in the digital world," said Cameron Tew, who heads research … Read the whole story
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by Gavin O'Malley
Following the lead of Facebook and Twitter, Pinterest is inviting every small- and medium-size business in the country to join its self-serve ad platform. … Read the whole story
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by Erik Sass
Tribune Publishing and longtime rival Wrapports, publisher of the Chicago Sun-Times, have entered into a venture with a third publisher, McClatchy Co., that will … Read the whole story
by Steve McClellan
The post is new at the agency and the 11-year JWT veteran will now have oversight of the flagship agency as well as digital … Read the whole story
by Sara Guaglione
DPV will apply Zinio's digital platform and distribution technology, called Zinio Pro, to its clients of about 650 magazines in the German-speaking market of … Read the whole story
by Ben Frederick
Music streaming service Pandora announced the release of AMPcast today, a tool which will enable artists to record audio messages on their mobile phones … Read the whole story
by Sara Guaglione
"Technically Literate" features original, illustrated works of short fiction, each with a unique perspective on technology. Each short story has a technology twist, ensuring … Read the whole story