Media industry ratings watchdog the Media Rating Council has released proposed guidelines for defining a viewable ad impression on a mobile device. The new … Read the whole story

Overall, both 2016 and 2017 will be positive and stable, with expected growth (at least for now) of 4.5% in both years. The Dentsu … Read the whole story

Borrell Associates has raised its political advertising revenue estimate for 2016 by 3% to hit a record $11.7 billion. While a large piece will … Read the whole story

Marketing, media and technology acquisitions and investment deals remained about the same in first-quarter 2016 compared to the same period a year ago -- … Read the whole story

They are among a new wave of brands being introduced in the Dash program as it marks its first anniversary. The WiFi-enabled Dash devices … Read the whole story

The network also announced development and production deals with a slew of production companies and top comedy talent in an effort to further solidify … Read the whole story

The company is talking up its growing footprint abroad, while at the same time promoting its domestic networks for the specific audiences they attract. … Read the whole story

NBC's "Today" show continues its steady climb back to top viewing levels among broadcast morning shows. For the most recent week, the morning show … Read the whole story

Tempting more publishers to play along, Facebook is adding video ads to Instant Articles. Partner publishers can begin running animated ads and "click to … Read the whole story

Nearly two in every 100 visits to online shopping sites globally arrive via paid-search campaign. In the U.S. about 1.84% of the visits to … Read the whole story

Weinstein, a 30-plus year agency veteran was most recently at sibling agency Carat, which she joined in 2008 and where she led a roster … Read the whole story

Microsoft is packaging Cortana's smarts with Bing's technology to create a developer framework for chat bots that will help developers build their own chat … Read the whole story

Research firm MarketsandMarkets predicts the global email encryption market will be valued at $4.2 billion by 2020, with an estimated compound annual growth rate … Read the whole story

IBM announced Thursday that it has acquired Bluewolf Group, a cloud consulting firm, in the company's tenth cloud-based acquisition since 2015. Read the whole story

I have this friend who works in advertising, and every once in a while he gets all up in his own existential thing and … Read the whole story