by Joe Mandese
In a surprise move, the ad industry's media ratings watchdog -- the Media Rating Council -- is poised to probe the people big brands … Read the whole story
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by Laurie Sullivan
Since Google eliminated text ads down the right rail of the search engine query results page, AdGooroo has seen fewer advertisers overall, but would … Read the whole story
by Joe Mandese
Nielsen this morning announced a "multi-year" agreement to license aggregated digital set-top-box data from satellite TV service Dish Network. Nielsen claimed it will be … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Never does the outrage fail to outrage. Never do the media have the self control not to be manipulated. Because who can resist a … Read the whole story
by Wendy Davis
The Federal Trade Commission plans to explore consumer protection issues raised by new technologies, including "smart TVs," the agency announced this week. Read the whole story
by Tobi Elkin
As it gears up for the 2016 TV upfronts, AOL on Monday announced the launch of self-serve programmatic TV buying. Aiming to offer marketers … Read the whole story
by Wayne Friedman
Marketing, media and technology acquisitions and investment deals remained about the same in first-quarter 2016 compared to the same period a year ago -- … Read the whole story
by Wayne Friedman
Heading into the upfront market, all TV networks on average are showing some mid single-digit percentage level viewer erosion among 18-49 viewers. Three of … Read the whole story
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by Tobi Elkin
Integral Ad Science on Monday announced that AudienceScience will add Integral's performance-matching video viewability targeting segments to its platform. The addition will help advertisers … Read the whole story
by Aaron Baar
"Despite the fact that some people call this the 'golden age of television,' our research shows people are still feeling unfulfilled," Lisa Nardone, executive … Read the whole story
by Steve McClellan
As part of the acquisition, Ogilvy CommonHealth Medical Media, the media operation within Ogilvy CommonHealth Worldwide, will become part of CMI. CMI in turn … Read the whole story
by Sara Guaglione
Tribune Media has hired two executives to strengthen its digital team. Former NowThis and Vice Media executive Steven Belser has been named head of … Read the whole story
by Sara Guaglione
The partnership features two special editions of Glamour presented by Lane Bryant, a popular women's plus-size clothing retailer. The companies will also produce a … Read the whole story
by Ben Frederick
Mobile marketing firm Vibes debuted a transactional messaging solution for enterprises to automate service messaging. The alerts inform users whether payments have processed or … Read the whole story
by Laurie Sullivan
Microsoft Program Manager Jacob Rossi took to Twitter to deny that the company's Edge Web browser will soon have its own ad blocker. Instead, … Read the whole story
COMMENTARY
by Bryce Clemmer, Op-Ed Contributor
Streaming services have essentially reached the end of what they can do with audio alone. The next logical step for them to take is … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
The Los Angeles Times said, "The results are in and history has been made... [This development] brings to a close the era of board … Read the whole story