In a major spike for the sometimes troubled company, Twitter won the right against Verizon, Facebook, Amazon, and Yahoo to stream 10 Thursday Night … Read the whole story
Target reported gross advertising costs of $1.48 billion in 2015, down slightly from the $1.6 billion it reported spending in 2014. GroupM had been … Read the whole story
Time Warner has signed up Nielsen as a strategic partner for its Medialab. The partnership builds on Medialab's existing neuroscience research -- including biometric … Read the whole story
Is advertising more effective in more family-friendly programming? TV commercials seen in TV-G rated programming scored 27% higher attention and purchase intent than commercials … Read the whole story
Walmart confirmed today that it was talking to Haworth about possibly taking on the company's media agency assignment. That's unusual -- marketers rarely comment … Read the whole story
In its latest forecast for U.S. ad spending on programmatic media, eMarketer projects that programmatic digital display ad spending will reach $22.10 billion in … Read the whole story
eBay Enterprise Marketing Solutions rebrands Wednesday operating under the name Pepperjam, resurrecting a brand name from the early 2000s synonymous with performance marketing. Read the whole story
Marketers still struggle with deciphering marketing signals and campaigns across channels. In fact, 60% of those participating in a study released Tuesday cannot effectively … Read the whole story
Programmatic marketplace provider OpenX on Wednesday launched OpenX Community, an online knowledge hub that will offer publishers 24/7 access to articles and discussion forums. Read the whole story
In a move to strengthen attribution for mobile devices, Searchmetrics Tuesday launched a feature that allows marketers to track and compare how mobile apps … Read the whole story
To no one's surprise, ad blocking, viewability and transparency issues took center stage on Tuesday at the Advertising Age Digital Conference. Positioned as elephants … Read the whole story
An email server hack is reportedly behind this weekend's leak of over 11 million documents from Panamanian law firm Mossack Fonseca. Read the whole story
Facebook is simplifying its service for the millions of people with visual impairments. A new feature named automatic alternative text -- or automatic alt … Read the whole story
The Web site features original stories in Spanish, as well as translated stories from CityLab.com, focusing on issues facing today's global cities where Spanish … Read the whole story
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I've been thinking about waves a lot lately. As I said to a recent group of marketing technologists, nature doesn't plan in straight lines. … Read the whole story
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Whereas brands once held public forums on social networks, today's marketing conversation must follow the undeniable consumer trend to the various messaging platforms that … Read the whole story
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The revelation that Netflix has been slowing down video streams on AT&T and Verizon for five years proves that smartphone users don't require high-resolution … Read the whole story
