The company has spent about $50 million on ads in the U.S. in the past couple of years. According to people familiar with the … Read the whole story
Yahoo announced Wednesday that it has reached an agreement with Starboard Value LP and its affiliates to appoint four independent directors to join the … Read the whole story
Congratulations to The New Yorker's television critic Emily Nussbaum, who last week won the Pulitzer Prize for criticism. Bravo. Well-deserved. Nussbaum's award came one … Read the whole story
Despite sluggish domestic growth, Twitter achieved respectable gains in monthly active users during the first quarter of the year. Twitter reported profits of 15 … Read the whole story
That's according to a new survey from Horizon Media, which found that less than half of Americans (44%) believe that they are "in control" … Read the whole story
Clorox began an agency review late last year and late Tuesday confirmed that Interpublic's FCB and Dentsu's mcgarrybowen would be assuming the bulk of … Read the whole story
While Chris Copeland spent a combined eight years at GroupM Next serving as chief digital officer, and CEO of GroupM Search in the Americas, … Read the whole story
Yesterday, Gannett went public with its proposal to acquire Tribune Publishing Company. Today, the CEOs of both companies are taking turns in a game … Read the whole story
For the first time in 13 years, Apple failed to report quarterly growth, on Tuesday. Instead, the tech giant said revenue fell 13% to … Read the whole story
Looking to resolve differences in the "currency" of digital media and traditional TV media, TV advertising trade group the Video Advertising Bureau says TV … Read the whole story
Hilton Hotels and Resorts launched a mobile campaign with an interactive 360 degree video in partnership with Opera Mediaworks and OMD. Many other companies … Read the whole story
The Tennessee Department of Tourist Development worked with global marketing agency VML to create a campaign using data to serve personalized pre-roll videos with … Read the whole story
Turner will launch FilmStruck, a subscription streaming video-on-demand service featuring a mix of contemporary and classic art house, independent, foreign and cult films - … Read the whole story
Programmatic is a major undertaking, especially for young companies like Jet.com. At a Forrester marketing forum panel Sumaiya Balbale, VP-marketing, Jet.com, recommended asking if … Read the whole story
The initiative will be led by a new team of four senior executives, most of them snagged from Esquire magazine. The Daily Beast has … Read the whole story
Tech platform Canvs, a company that analyzes social media responses to understand emotional reactions, announced a partnership with global media company Turner. The partnership … Read the whole story
I told someone recently that I feel like Rick Astley. You know, the guy that had the monster hit "Never Gonna Give You Up" … Read the whole story
TV viewers are fond of streaming, and streamers like to watch TV. Ergo, the offering of broadcast programs can bolster the success of a … Read the whole story