by Joe Mandese
In the rapidly shape-shifting world of digital advertising and content gatekeepers, one of the world's most distributed ad-blocking platforms has teamed up with a … Read the whole story
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by Wayne Friedman
Bernstein Research says TV advertising will weaken after big ad spending following NBC's Rio Summer Olympics in early August. Despite estimates of a strong … Read the whole story
COMMENTARY
by Jordie van Rijn, Op-Ed Contributor
Online publishers have a problem. The industry has yet to adopt standards for measuring mobile viewability. So what is a brand to do? Read the whole story
by Felicia Greiff
At BuzzFeed's "Welcome to the Feast" NewFront event Monday, the new media company pitched advertisers to sponsor its shows, integrate with its content or … Read the whole story
by Felicia Greiff
The New York Times Co. announced new virtual reality shows, video programming, and Times Story[X], a lab of journalists, creators and technologists, at its … Read the whole story
by Wayne Friedman
The new OTT service would offer live and on-demand programming and launch next year. Analysts say many TV companies are focusing on lower consumer … Read the whole story
by Gavin O'Malley
Pinterest has enlisted Millward Brown Digital to help show marketers the real power of its Pin-based network. WPP's marketing research unit has produced Pinterest-specific … Read the whole story
by Sara Guaglione
'Forbes' is experimenting with a unique type of cross-platform ad execution: a video player in their print magazine. Select copies of Forbes' annual "Special … Read the whole story
by Steve McClellan
Just as the company is opening its sixth U.S. office (in Dallas) it has also appointed a new president-George Manas, previously the firm's Chief … Read the whole story
by Sara Guaglione
Gannett's aim is to pressure management to "engage immediately" with Gannett regarding their bid to acquire Tribune Publishing. Tribune said in a statement today … Read the whole story
by Laurie Sullivan
Moving to stop hackers, scammers and those who inject malicious malware into advertisements, Microsoft Bing released numbers that estimate it rejected 250 million ads, … Read the whole story
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by Laurie Sullivan
University of California, San Diego bioengineers have created what they believe to be the first online search engine for functional genomics data. Dubbed GeNemo, … Read the whole story
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by Ben Frederick
The cost to acquire a loyal user fell 8% -- down to $3.21 from February, while app download volume has also decreased 11% year-over-year … Read the whole story
by Steve McClellan
Thorsen was previously Managing Director of the shop. He will continue to oversee day-to-day operations such as business development, mentoring the agency's talent and … Read the whole story
by Ben Frederick
Beachfront Media, a video ad tech company, recently became AMP-enabled, allowing publishers to monetize their content through its platform. Becoming platform-agnostic allows the company … Read the whole story
COMMENTARY
by Krista DiBiccari, Op-Ed Contributor
This year's highly combative presidential primary campaigns have been highlighted by the largely unexpected success of Donald Trump and Bernie Sanders, two candidates who … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The oft-repeated nostrum that publishers and advertisers need to improve the user experience ignores the fact that ad blockers, far from advocating for consumers … Read the whole story