Following significant upgrades for the 2016 ad economy by two leading forecasters, a third has downgraded its outlook for the year. Publicis' Zenith unit … Read the whole story
If one were in the doom-and-gloom business, hypothetically, one would be hard-pressed to explain the surge in the TV upfront market, in which the … Read the whole story
TV's upfront advertising market is finally moving in earnest -- with sturdy double-digit percentage pricing increases for the cost per thousand viewers, higher than … Read the whole story
CANNES, FRANCE -- Advertising has the power to effect change both good and bad. Unfortunately, there are far too many ads that objectify women … Read the whole story
Under NBCU's agreement, Dish subscribers can now skip prime-time commercials of a new show episode a week after that episode has aired. As originally … Read the whole story
Blockchain, the technology behind Bitcoin, is likely to have a significant impact on the world of advertising and marketing. Read the whole story
If you've attended any major TV industry event recently, chances are the keynote flashed some sort of Lumascapes-like chart illustrating an increasingly cluttered over-the-top … Read the whole story
"We're seeing great engagement with fans and expect things to really ramp up the closer we get to the opening ceremony," Andy Shripka, associate … Read the whole story
Looking at the brand value of TV networks versus video-streaming subscription business, TV networks still command a higher value -- 67.8 to 64.1. Slightly … Read the whole story
At the risk of navel-gazing, Snapchat is backing 'Real Life' -- a new site dedicated to the thoughtful discussion of social media trends and … Read the whole story
Television monitoring service TVEyes, which indexes news clips and provides excerpts to subscribers, is not protected by fair use principles, Fox News argues in … Read the whole story
Email mobile adoption has jumped to almost 90%, according to a recently released study by marketing automation company Kahuna. Read the whole story
Once the deal is completed, plans call for the agency's two leaders to take on a broader management role for DAN's Isobar agency network … Read the whole story
While dads seem most receptive to brands across categories such as automotive and technology, fathers with young children also show stronger-than-average connections with certain … Read the whole story
Since marketers create about six times more content per month these days compared with 10 years ago, social media company Unmetric built a search … Read the whole story
The 5,000 sq. ft. facility will include working space, production facility, and other resources that creators and brands can tap to develop content. Social … Read the whole story