by Joe Mandese
WPP's GroupM unit this morning issued a downward revision for 2016 worldwide ad estimates and forecast an equally tepid outlook for 2017. Despite a … Read the whole story
by Steve McClellan
The appointment follows a media pitch which consolidates media investment, planning, strategy, digital, SEM, SEO, mobile, analytics and insight, and affiliate marketing with one … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
So Roger Ailes has been ejected from his throne at Fox News and even barred from entering the News Corporation building. You won't find … Read the whole story
by Tanya Gazdik
"Cross-platform planning and execution across all touchpoints is the key to achieving next-level marketing ROI," Millward Brown's Aaron Peterson tells "Marketing Daily" Read the whole story
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by Sara Guaglione
Nick Denton, founder of Gawker, filed for personal bankruptcy today, just as the banker behind Gawker's sale process revealed in an interview that there … Read the whole story
by Laurie Sullivan
Ads created for the Olympic Games in 2016 by Google brand partners have racked up 400 years' worth of viewing time. If Olympic YouTube … Read the whole story
by Wendy Davis
Comcast duped 500,000 Washington residents into purchasing so-called "service protection plans," the state attorney general alleged Monday in a lawsuit against the company. Read the whole story
by Larissa Faw
That's according to a survey from Mindshare, which also found that most (51%) watch the Olympics to see a specific sport, while 29% watch … Read the whole story
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by Tobi Elkin
Videology found that 41% of customers' campaigns that ran on its platform in Q2 requested ratings verification from a third-party measurement provider. Read the whole story
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by Laurie Sullivan
Alphabet, Google's parent company, and pharmaceutical giant GlaxoSmithKline (GSK) said Monday they will create a company to develop bioelectronic medicines. The two companies said … Read the whole story
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by Ben Frederick
Fleetmatics will become a part of Verizon Telematics, which focuses on fleet management, mobile workforce solutions and IoT. Fleetmatics has a Web-based GPS solution … Read the whole story
by Steve McClellan
Petersen will be responsible for developing and amplifying MediaLink's brand marketing activities, including the content tracks it creates at industry conferences such as Cannes, … Read the whole story
by Sara Guaglione
Hearst will produce all of Jamie's editorial content -- focused on food and lifestyle -- and sell advertising across the print magazine, as well … Read the whole story
by Jess Nelson
Clutch, a B2B research firm, has released a report highlighting the top global email marketing agencies based on a variety of factors. Read the whole story
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by Tobi Elkin
A new study finds that 65% of marketers and agency professionals polled think social platforms are the most important partners for digital video campaigns … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
As 2016 continues to unfold, we can expect to see significant changes in the relationship between marketers, media agencies and their holding companies. We … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Cable providers now say they will make programs available via apps. But consumer advocates point out that the providers may not permit consumers to … Read the whole story