Videa, a "supply-side" programmatic TV sales platform incubated by Cox Media Group, officially launches today, enabling advertisers and agencies to buy local broadcast TV … Read the whole story
Two networks are claiming victory in Week One of the new fall season. This is confusing to a TV columnist, if not to others. … Read the whole story
Now, just weeks after ousting the CEO of Viacom, controlling shareholder National Amusements is looking for a possible merger of its other big media … Read the whole story
We have all heard of ad fraud. And we all probably also know that showing ads to bots -- non-human visitors -- is a … Read the whole story
Speaking at an Advertising Week event in New York today, Fiona Carter, Chief Brand Officer at AT&T, said she was looking for a new … Read the whole story
The other day I saw an interesting story on MSNBC saying that since 1994, the percentage of Democrats who disapprove of the Republican party … Read the whole story
Thought leadership is the new innovation for 2017. At Spotify, it comes from three women who head up major roles in advertising and marketing, … Read the whole story
In what is likely an effort to gain an edge on Apple Music, Spotify is reportedly nearing an acquisition of SoundCloud. Spotify just surpassed … Read the whole story
At an Advertising Week session with industry CEOs there was agreement that the pace of change will only accelerate and companies have to adapt … Read the whole story
The agency also released guidance saying that during the reevaluation process, it will use "discretion" by not enforcing the current definition for foods that … Read the whole story
A picture may be worth a thousand words, but how many electoral votes will the one depicting Donald Trump as a beauty pageant contestant … Read the whole story
Twitter has removed an image of a bowl of Skittles posted by Donald Trump Jr., the son and adviser to the GOP presidential nominee, … Read the whole story
"We felt that the amount of product testing we do just didn't get as much love as it should in our marketing," Columbia's Scott … Read the whole story
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday … Read the whole story
Time Inc. is investing in a new comedy content vertical for advertisers: Jash. The two companies will likely create native advertising comedy content designed … Read the whole story
The move comes about a month after the brand selected Horizon Media as its new media agency. The yogurt marketer spent more than $30 … Read the whole story
A focus on brands' blind spots may prove useful. While developing the strategy around the app, Nissan and Critical Mass were fully aware of … Read the whole story
YouTube has appointed former Warner Music Group Chairman and CEO Lyor Cohen as its global head of music. The move shows how serious Google … Read the whole story