In what likely is a precursor for the rest of Madison Avenue's annual year-end forecasts, influential Wall Street analyst Brian Wieser has downgraded his … Read the whole story
Permit me to sit out the Great Media Apology Tour of 2016. Since election night, we have been fed a steady stream of mea … Read the whole story
Consumers spent $3.34 billion online on Black Friday, up 21.6% year-over-year, while Thanksgiving accounted for the remaining $1.93 billion for the two days. The … Read the whole story
Programmatic advertising will grow 31% in 201 -- faster than all other digital media channels, according to Zenith's "Programmatic Marketing Forecasts" report. Read the whole story
While there was less news about stampedes or people standing in line at midnight than in previous years, "we can say unequivocally that Black … Read the whole story
With recent IoT-related cyberattacks, organizations and at least one government agency are now focusing on preventative security measures with another set of recommendations just … Read the whole story
Though some have declared the age of blogging to be dead, blog-like publishing platforms are on the rise, such as Telegraph, a new long-form … Read the whole story
Three core emotional experiences can predict whether content will go viral. If content is positive, activating and empowering, readers are more likely to share … Read the whole story
Bluecom will become part of Dentsu Aegis Network's digital agency Isobar China Group and will be rebranded as "Isobar Commerce." The company is a … Read the whole story
Sure, New York's Fifth Avenue packs more holiday magic than most cities, but people all around the world flock to holiday windows, often making … Read the whole story
Amidst cries that "email is dead," a new study from marketing platform Fluent reveals how integral email is to Americans' lives and suggests that … Read the whole story
Google kicks off its music festival Tuesday, with the first of five shows in five cities taking place live. The event will also stream … Read the whole story
Let's have a debate. Adblock Plus, the leading ad blocker, will convene a "potentially world-changing meetup" the week after next in New York. Should … Read the whole story