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by Joe Mandese
Briefing securities analysts during its "Investors Day" this week, WPP gave little insight about the ad industry outlook, although it implied that things would … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There may be trouble in wearables land. Based on a number of recent reports, the appetite for smart or connected things that are worn … Read the whole story
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by Tobi Elkin
Amazon plans to enter the header bidding fray with a cloud-based offering. Amazon isn't calling its header bidding offering a "wrapper" and by placing … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
You probably looked at the headline on this column and said to yourself, "Oh Christ, not another story on fake news?!?!" Read the whole story
by Tanya Gazdik
If Santa puts a big red bow on a good number of vehicles in December, automakers will break the all-time record for annual sales. … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Addressable TV continues to heat up as a topic. It's exceptional media, but continues to be a small fraction of TV by spend. EMarketer … Read the whole story
by Laurie Sullivan
Will Apple's push to collect mapping data with drones help build out and support an ad-targeting network? Read the whole story
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by Laurie Sullivan
Marketing budgets rose slightly in 2016 compared with 2015, but the latest findings from a benchmark study suggest that CEOs still lack a strong … Read the whole story
by Sara Guaglione
Conde Nast announced today that "Self" magazine will shutter its monthly print edition after a 38-year run and go digital-only. The last print issue … Read the whole story
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by Wayne Friedman
CBS is expanding its lucrative NFL content for its growing CBS All Access digital TV service with Sunday afternoon games, and next year will … Read the whole story
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by Gavin O'Malley
With no significant slowdown in sight, the time users spent consuming media in apps increased 38.5%, year-over-year. Read the whole story
by Wayne Friedman
Turner's TruTV is looking to be perfectly frank with its TV viewers in its on-air TV promos with a new campaign for its push … Read the whole story
by Steve McClellan
Dentsu Aegis Network has acquired S&E Sponsorship Group in Canada which the agency will use to launch its lifestyle marketing agency MKTG in the … Read the whole story
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by Wendy Davis
Online classifieds company Backpage is asking the U.S. Supreme Court to let stand a decision dismissing a lawsuit against the company by a group … Read the whole story
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by Tobi Elkin
A new whitepaper sponsored by Xaxis in conjunction with IDC advances the idea that the media industry is seguing into an era of so-called … Read the whole story
by Jess Nelson
Mac users have a new email application to help manage their inboxes during the busy holiday season, as Spark announced the availability of its … Read the whole story