Omnicom is the second big agency holding company subpoenaed to testify as part of a U.S. Department of Justice antitrust investigation of video production … Read the whole story
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I first met Amy Ingram through an email she sent to arrange a meeting with the CEO of a New York AI company. My … Read the whole story
NBCU is not happy about the progress of Nielsen's highly anticipated Total Content Ratings -- the TV research company's effort to consolidate all traditional, … Read the whole story
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In a recent survey of more than 2,000 consumers, MarketingCharts found that print ads (82%), followed very closely by TV ads (80%), had influenced … Read the whole story
GM showed an electric Chevrolet Bolt equipped with roof-top sensors designed to enable autonomous driving during a press conference Thursday at its Detroit headquarters. Read the whole story
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Ultimately, publishers need to start thinking more about customer acquisition costs and lifetime values. One efficient way to do this is through dismantling the … Read the whole story
Soon, if these partner organizations -- each of which is a signatory of Poynter's International Fact Checking Code of Principles -- identify a story … Read the whole story
Virtual reality and augmented reality seem to have a bright future, with AR and VR viewers expected to experience high growth numbers in the … Read the whole story
In one of the most aggressive cover story treatments of the President-elect yet, the January 2017 issue of "Harper's" depicts Donald Trump behind bars … Read the whole story
"Privacy, security, and consumer-protection policies for the connected-health market should be held to a much higher standard than those established for most other areas … Read the whole story
President Barack Obama has signed The Consumer Review Fairness Act, which invalidates contractual terms that retrict people's ability to post reviews. Read the whole story
Yahoo introduced a new native ad feature on Thursday that enables marketers to target audiences through Yahoo Mail. It's not email marketing -- the … Read the whole story
Harman Kardon will integrate Microsoft's Cortana artificial intelligence software into its hardware. In a YouTube video, the high-end audio equipment manufacturer demonstrates how Cortana … Read the whole story
The relaunched app introduces a new, responsive ad unit called ScrollView, replacing traditional interstitial inventory. Bloomberg's custom content will be redesigned to have more … Read the whole story
"There's an organic approach that's happening now. It [will take] more phones with wireless charging built in or direct-to-consumer methods would really accelerate the … Read the whole story
