Traditional media will see a 6% decline in advertising next year, due to unfavorable comparisons for TV networks and stations in 2016, and poorer-than-expected … Read the whole story
- COMMENTARY
Bot: Are you interested in purchasing a Handi-Douse Kitchen Fire Extinguisher? Consumer: No, I'm interested in operating it. I have a fire in my … Read the whole story
Publicis Groupe is the latest holding company to confirm that one of its operating entities has been subpoenaed by the Department of Justice concerning … Read the whole story
- COMMENTARY
Recently, I caught the tail end, so to speak, of a lavishly produced commercial -- a real holiday showstopper, involving a magical stagecoach, complete … Read the whole story
Google Contributor, the subscription service that allowed users to see fewer ads on publisher sites for a fee, will close in January and reopen … Read the whole story
- COMMENTARY
The model based on billing hours for unnecessary work and creating demand for services offered won't stand a chance against advances humans create to … Read the whole story
Facebook admitted in a Friday update to a December 9 blog post that it miscalculated publisher metrics for the fourth time since September, under-counting … Read the whole story
The subscriber cover of the January 2017 issue will feature 9-year-old transgender girl Avery Jackson, who lives in the Midwest. The newsstand cover highlights … Read the whole story
Seven advertising-services companies -- with expertise in delivery, production, traffic, talent licensing and rights management -- are creating an ad consortium intended to find … Read the whole story
CNBC announced Friday the launch of @CNBC. The feature, available through Actions on Google for Google Home devices, allows users to get business news, … Read the whole story
Selecting a Media Agency of the Year isn't always clear for the editors of this trade publication. Often, it is like picking a needle … Read the whole story
Ringel's 20-year career has spanned Europe, North America and the Pacific. In 1999, he established analytics firm Metapeople Group, which he sold to French … Read the whole story
The agency was formed during a restructuring in spring 2015 with the name referencing the color wavelength between the purple-colored branding materials used for … Read the whole story
Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audience, spoke recently with "Real-Time Daily" about the confusion in the market over … Read the whole story
According to Deloitte's Global Mobile Consumer Survey, Americans collectively check their smartphones more than 9 billion times throughout the entire day. Read the whole story
Rather than kill Vine, Twitter has decided to offer Vine Camera -- a "pared-down" version of the video app. Till then, the company plans … Read the whole story
Since it began advertising in earnest on November 6 through December 15, the movie has spent some $23.4 million -- about half of that … Read the whole story
Confirming the acquisition of the UX shop Fractal Ink Design Studio, Dentsu stated that it has ambitious expansion plans in India next year. The … Read the whole story
